“Deiric has made a bottom-line impact on me and my business in two different areas. The first is via his considerable expertise in sales, as a very gifted, engaging and irreverently funny expert presenter at our annual Profiles International conference. The second is as the co-author of ‘Leadership Charisma’, a very practical, thoroughly researched and well-written ‘how-to’ book that every person who wants to become a more effective leader should read – and heed. Deiric McCann has my strongest professional endorsement”

Russ Minary, Brand & Talent Management Thought Leader

Deiric McCann

I joined Profiles International in 1998, initially as National Director for Great Britain & Ireland, and since 2004, as Executive Vice President with responsibility primarily for development of Profiles’ European and SE Asian operations.

I directly support our partners (trainers, coaches and consultants) in growing their businesses – especially through helping their clients to develop more effective leaders.

I have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011).

Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

In 2012 I completed an intensive post-grad Diploma in Business & Executive Coaching with Smurfit Business School (UCD), graduating with ‘distinction’, and formalizing my years of ‘on the job’ coaching experience.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about – e.g. Leadership Charisma, Mindful Leadership, and Building Resilient Leaders.

Deiric McCann

Latest Articles from the Blog

Writing a Proposal – Developing a Winning Solution

Writing a proposal before development of a great solution is suicide – we live in a solution selling world. Happily, having completed your ‘Requirements Map’ the creation of an overview of your Solution becomes absolutely straightforward. Your process for mapping out a solution will precisely mirror the ‘Requirement Mapping’ process – and the work you’ve already done in needs analysis will pay off in making the solution development process much, much faster. You’ll go from your Requirement Map to a full-blown Solution Map in just four very easy steps – developing a clear picture of your solution to your client’s stated business problems. Step One: Prepare your work area Examine your Requirements Map, counting the number of columns (in our example there are four) and the number of rows (in our example there are seven). Then, on a whiteboard or clear wall area, use those column & row counts to create a blank ‘Solution Map’ like the one shown in Figure 1 below. Figure 1: Solution Map – working area Note that I have given each row and column an alphabetic coordinate – to make it easier to reference each ‘pain’ when discussing them with colleagues or note-taking – e.g. ‘B2’ on my sample ‘Requirements Map’ is ‘No IT Support or Programming’. Step Two: Match a Solution to Each Pain/Requirement Work through your Requirements Map matching the pain in each cell with a potential solution to that pain in the corresponding cell in the empty Solution Map you have just created. Initially, seek out requirements that are quite simply answered by particular features or any well-defined product or service which you are sure you are going... read more


Does your small talk ever let you down – do you ever struggle to keep a casual conversation going? For some people small talk and engaging in casual conversation comes absolutely normally – it’s as natural to them as breathing.  Nothing fazes them.  Is it nature or nurture, genes or upbringing – who knows? What I do know for sure is that if small talk and casual conversation doesn’t come naturally to you then, from time to time, you find yourself at a disadvantage if yours is a life in business – especially if you aspire to be either a leader or a salesperson. I’m one of those people who used to struggle with small talk.  I have never had much difficulty speaking when in front of a group, but for smaller casual conversations with strangers I used to have to work hard at it.  But not now – mainly because of a simple piece of advice from my Dad many years ago. The 3 small talk subjects everyone likes to talk about In ‘How to Win Friends and Influence People’, a book which has dominated the bestseller lists since 1932, Dale Carnegie said ‘Speak in terms of the other person’s interests’. My Dad’s simple advice took this idea very much to heart – he said: “If you ever get stuck for what to say next to keep a conversation flowing, son, always remember the three subjects that everyone wants to talk about – me, myself and I”.  Never a truer word spoken – when you’ve got a tough conversational nut to crack, say with someone who’s reserved, someone who’s simply not... read more

Proposal Design – Step-By-Step

Proposal design is critical. First impressions undoubtedly last – and you have a fantastic opportunity to make the first impression your readers get of your proposals so impactful that, even as they begin to read, you can put them in a more positive frame of mind than they will bring to reading another proposal with a less attractive, less professional appearance. Before You Start – Is the Layout Mandated? If your business proposal is being written in response to a Request for Proposal (RFP) then the layout may be mandated. If the client has requested a particular layout then respect this request – unless you have prior permission to depart from their mandate. To see how to handle this issue check out the module: “What about Client Specified Layouts?”. Which Proposal Elements Need Design? If the layout is not mandated then you have ‘carte blanche’ to create a proposal design that makes a business proposal stand out from the crowd. The Winning proposal structure tells you what design elements you are going to have to consider when you begin the work of creating an attractive presentational layout for your proposal. In making a business proposal maximally attractive you’ll need to design: A title page for your proposal Table of contents A title page for each section and for each appendix in your proposal Fonts for all of these title pages Fonts & styles for the different headings within your proposal Fonts for the body text of each section A style for the headers & footers Let’s take each of these elements and examine the best way to handle them... read more


Here’s a thought for the day – on thoughts themselves…Watch your thoughts, for they become words. Watch your words, for they become actions. Watch your actions, for they become habits. Watch your habits, for they become character. Watch your character, for it becomes your destiny. How  scarily true! Watch your thoughts today – they are the Genesis of much of what comes your way in life I stumbled across this online and could not find the author to credit it – if it’s you please let me know and I’ll do so. Have you experienced the affect of simple thoughts on your life? Use the Comments feature below to share your experiences &... read more


Folks, apologies to all who were disappointed that I stopped posting for 14 days – and thank you again for your messages. I was more than disappointed myself! Unfortunately pressure of work has taken me to Faroe Islands, Hungary, Romania, Austria, US and Ireland over the past few weeks – and, to be honest, I was too overwhlemed by trying to stay on top of my desktop while travelling that my blogging suffered. I’m working on building up a stock of posts to maintain my posting frequency during future travel. Regards,... read more


Want to be a leader others want to follow?   Then become THE recognized expert in your field and watch your star rise.  Here’s a simple two-step program for becoming an expert in any topic you choose: 1st Step: Develop Your Expertise Continually In the 2nd step we’ll look at how to get recognition as an expert but first you must choose a topic you want to have recognized as your area of expertise. Then you have to build some expertise that’s worth recognizing. How do you do that? Read! It’s that simple – if you wish to build expert power you need to read much more than anyone else on your chosen topic. Focus upon the newest books that specifically address the latest developments in your field and create a greater expertise gap distance between you and your peers. Most people learn about new developments third or fourth hand. To become an expert learn first hand. And learn first. Step 1: make it a goal to read just of these books per week and your expertise will grow exponentially. This first step is just a matter of dedication and persistence. But you become a recognized expert by following the second step in this program. 2nd Step: Build Your Expert Reputation – Share Your Knowledge It’s not enough to be an expert – you must also let people know that you have this expertise. This is no time to be modest. Write at least one article on the best application of whatever you learn from your reading each month – save others from having to read those four or five... read more

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