“Deiric has made a bottom-line impact on me and my business in two different areas. The first is via his considerable expertise in sales, as a very gifted, engaging and irreverently funny expert presenter at our annual Profiles International conference. The second is as the co-author of ‘Leadership Charisma’, a very practical, thoroughly researched and well-written ‘how-to’ book that every person who wants to become a more effective leader should read – and heed. Deiric McCann has my strongest professional endorsement”

Russ Minary, Brand & Talent Management Thought Leader

Deiric McCann

I joined Profiles International in 1998, initially as National Director for Great Britain & Ireland, and since 2004, as Executive Vice President with responsibility primarily for development of Profiles’ European and SE Asian operations.

I directly support our partners (trainers, coaches and consultants) in growing their businesses – especially through helping their clients to develop more effective leaders.

I have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011).

Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

In 2012 I completed an intensive post-grad Diploma in Business & Executive Coaching with Smurfit Business School (UCD), graduating with ‘distinction’, and formalizing my years of ‘on the job’ coaching experience.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about – e.g. Leadership Charisma, Mindful Leadership, and Building Resilient Leaders.

Deiric McCann

Latest Articles from the Blog

Business Proposal Presentations

Great business proposal presentations are critical. Having completed the whole proposal development and production cycle, producing a proposal which offers the client the best of all possible solutions, many proposal writers will put their masterpiece into an envelope and dispatch it by post or courier. But formal proposal presentations can often be the difference between success and failure – and where possible you should always look to make a formal business proposal presentation. What if I’m Not Allowed a Business Proposal Presentation? In some situations you will not be given the opportunity to make a proposal presentation – if that’s your current situation then I’d suggest you skip past this module and go directly to Module 11 ‘Write a Great Proposal Cover Letter’ . My book, Winning Business Proposals, becomes available in e-book form in Q1 2010. There is an entire section of the book devoted to a step-by-step approach to developing and delivering unbeatable proposal presentations. If you’d like to be alerted when the book becomes available please send me your contact details using the form at the foot of this page. Meantime, this is a very much shorter overview of how to create business proposal presentations. Building Your Business Proposal Presentations A successful business proposal presentation contain all of the eight elements illustrated in this figure . Each step is discussed in detail below. Part 1: Presentation Opening As with all interpersonal communications, the first few minutes of business proposal presentations often make or break the presentation – they set the tone for the whole presentation. Introduction. Your initial words in opening your business proposal presentations should... read more


Does your small talk ever let you down – do you ever struggle to keep a casual conversation going? For some people small talk and engaging in casual conversation comes absolutely normally – it’s as natural to them as breathing.  Nothing fazes them.  Is it nature or nurture, genes or upbringing – who knows? What I do know for sure is that if small talk and casual conversation doesn’t come naturally to you then, from time to time, you find yourself at a disadvantage if yours is a life in business – especially if you aspire to be either a leader or a salesperson. I’m one of those people who used to struggle with small talk.  I have never had much difficulty speaking when in front of a group, but for smaller casual conversations with strangers I used to have to work hard at it.  But not now – mainly because of a simple piece of advice from my Dad many years ago. The 3 small talk subjects everyone likes to talk about In ‘How to Win Friends and Influence People’, a book which has dominated the bestseller lists since 1932, Dale Carnegie said ‘Speak in terms of the other person’s interests’. My Dad’s simple advice took this idea very much to heart – he said: “If you ever get stuck for what to say next to keep a conversation flowing, son, always remember the three subjects that everyone wants to talk about – me, myself and I”.  Never a truer word spoken – when you’ve got a tough conversational nut to crack, say with someone who’s reserved, someone who’s simply not... read more


Chapter 2 of the audio book version of ‘Leadership Charisma’ is ready to download.  If you missed Chapter 1 and the introduction to this series of free downloads please browse here to catch up.  Chapter 2 is entitled ‘The Leadership Charisma Model’. To listen to or to download the latest chapter press the ‘continue’ link. Test Driving ‘Leadership Charisma’ – In Audio Form Leadership Charisma is one of the most attractive books you’ll ever read – we produced it in full color, on great quality paper, to make the content more accessible (have a look at a sample chapter here), and to allow us to provide better illustrations of key concepts.  So an audio version is not the ideal test drive!  However, it will give you a great insight into the quality of the content of this step-by-step guide to becoming a more charismatic, engaging and productive leader. Over the next few weeks I’m going to upload recordings of the first few chapters of the book here to my blog, one chapter per week.  If I get feedback indicating any sort of interest I’ll keep the series going right to the final chapter – if not, I’ll terminate the series. Throughout the audio program I refer to an accompanying handout – this is not available with the free version: the best approach to getting your hands on the figures and illustrations I speak about would be to buy a hard copy of the book.  That way you’ll get the best of the content from combining the audio and print versions. So, when you’re ready to purchase a hard copy (or just... read more


Are you a charismatic leader who inspires your people to achieve better results than the leaders around you?   This series will tell you all about leadership charisma and how to develop it – so, if you are already a charismatic and inspiring leader you can become even more so. If you’re not yet happy you’re as inspiring as you could be then let’s look at how you can raise your charismatic appeal to your direct reports. In 2010 Bud Haney, Jim Sirbasku and I worked with Profiles International to complete the largest study ever undertaken into what creates the nature of ‘Leadership Charisma’ – the charismatic impact that some leaders have upon the people that work for them. As I mentioned in the first post the term ‘charisma’ has been around a few thousand years – and it tends to mean different things to different people. The type that we understand in its everyday definition is good only for enhancing your ego – but put it to work in the service of your business and it should have only one goal: to drive better business. So, we redefined what it meant to be a charismatic leader in business as follows: “Charismatic leaders create and maintain a work environment where people are emotionally and intellectually committed to the organization’s goals. They build an energetic and positive attitude in others and inspire them to do their very best. In doing so they create a common sense of purpose where people are more inclined to invest extra energy and even some of their own time in their work.” Having defined what... read more


Positivity is an essential constituent of inspring, engaging leadership. After a post entitled ‘A magic number for leaders’ a few weeks ago I got a lot of emails asking for more information about ‘The Losada Line’ and its usefulness to leaders wishing to develop a leadership approach that would engage their people more effectively. Here’s a 6-minute video extract from a recent talk where I spoke on the essential role of positivity in leadership. Have you ever met anyone a successful charismatic leader who had a negative outlook?   No! And you never will. Positivity and optimism are characteristics that are absolute essentials for sustained charisma – and optimistic leaders make a point of creating positive environments where people thrive. No one is attracted by someone who makes them feel less good about themselves or their situation – we don’t need anyone’s help to feel bad, we can achieve that all on our own if we want to! Inspiring and charismatic leaders impact others with the power of their positivity – that’s engaging leadership. Positivity Is Decisive Positivity is obviously a good feeling – just looking at the face of an optimistic person tells you that straight away.  Optimists glow with the positive effects of their disposition. They have endless energy, enthusiasm and belief in themselves and others. Get talking about the future with an optimist and they’ll paint you a rich picture of a much better time and place – somewhere you’d really like to be, and somewhere that you’d likely be willing to invest a little extra energy (and engagement) in reaching. We all want to be inspired in... read more

Business Proposal Layout – Choosing the Right Fonts

As important as any element in your business proposal layout is the selection of the right fonts for your business proposals. Typefaces & Typography Although the two words ‘typeface’ and ‘font’ do not mean precisely the same thing you will frequently see the terms used interchangeably. For our purposes, when talking business proposal layout, any time I use the word ‘typeface’ or ‘font’ I will be referring to the choice of typeface. As there are literally tens of thousands of typefaces already in existence you do not have to become a typography expert to create readable proposals. However, you do need to understand one or two key principles in order to be able to make the best decisions when it comes to selecting the fonts you will use in your proposal. Typefaces & First Impressions The typeface you select conveys a very strong message to your reader as to how you regard your content and really forms the foundation of a successful business proposal layout. When it comes to proposal evaluation your readers will ‘read’ the subliminal messages that your fonts send about your attitude to the content just as surely as they’ll read what you actually write. Look at the typefaces below – in this example all are used to present the same message, but the typeface ensures that there is some considerable variation in the way that message is conveyed: Figure 1: The Impact of Font Selection The first two typefaces presented above (Times New Roman and Arial) are very widely available, tend to be standard inclusions in pretty much every word processing program, and are classic... read more

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