“Deiric has made a bottom-line impact on me and my business in two different areas. The first is via his considerable expertise in sales, as a very gifted, engaging and irreverently funny expert presenter at our annual Profiles International conference. The second is as the co-author of ‘Leadership Charisma’, a very practical, thoroughly researched and well-written ‘how-to’ book that every person who wants to become a more effective leader should read – and heed. Deiric McCann has my strongest professional endorsement”

Russ Minary, Brand & Talent Management Thought Leader

Deiric McCann

I joined Profiles International in 1998, initially as National Director for Great Britain & Ireland, and since 2004, as Executive Vice President with responsibility primarily for development of Profiles’ European and SE Asian operations.

I directly support our partners (trainers, coaches and consultants) in growing their businesses – especially through helping their clients to develop more effective leaders.

I have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011).

Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

In 2012 I completed an intensive post-grad Diploma in Business & Executive Coaching with Smurfit Business School (UCD), graduating with ‘distinction’, and formalizing my years of ‘on the job’ coaching experience.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about – e.g. Leadership Charisma, Mindful Leadership, and Building Resilient Leaders.

Deiric McCann

Latest Articles from the Blog


Does your small talk ever let you down – do you ever struggle to keep a casual conversation going? For some people small talk and engaging in casual conversation comes absolutely normally – it’s as natural to them as breathing.  Nothing fazes them.  Is it nature or nurture, genes or upbringing – who knows? What I do know for sure is that if small talk and casual conversation doesn’t come naturally to you then, from time to time, you find yourself at a disadvantage if yours is a life in business – especially if you aspire to be either a leader or a salesperson. I’m one of those people who used to struggle with small talk.  I have never had much difficulty speaking when in front of a group, but for smaller casual conversations with strangers I used to have to work hard at it.  But not now – mainly because of a simple piece of advice from my Dad many years ago. The 3 small talk subjects everyone likes to talk about In ‘How to Win Friends and Influence People’, a book which has dominated the bestseller lists since 1932, Dale Carnegie said ‘Speak in terms of the other person’s interests’. My Dad’s simple advice took this idea very much to heart – he said: “If you ever get stuck for what to say next to keep a conversation flowing, son, always remember the three subjects that everyone wants to talk about – me, myself and I”.  Never a truer word spoken – when you’ve got a tough conversational nut to crack, say with someone who’s reserved, someone who’s simply not... read more

Business Proposal Layout – Choosing the Right Fonts

As important as any element in your business proposal layout is the selection of the right fonts for your business proposals. Typefaces & Typography Although the two words ‘typeface’ and ‘font’ do not mean precisely the same thing you will frequently see the terms used interchangeably. For our purposes, when talking business proposal layout, any time I use the word ‘typeface’ or ‘font’ I will be referring to the choice of typeface. As there are literally tens of thousands of typefaces already in existence you do not have to become a typography expert to create readable proposals. However, you do need to understand one or two key principles in order to be able to make the best decisions when it comes to selecting the fonts you will use in your proposal. Typefaces & First Impressions The typeface you select conveys a very strong message to your reader as to how you regard your content and really forms the foundation of a successful business proposal layout. When it comes to proposal evaluation your readers will ‘read’ the subliminal messages that your fonts send about your attitude to the content just as surely as they’ll read what you actually write. Look at the typefaces below – in this example all are used to present the same message, but the typeface ensures that there is some considerable variation in the way that message is conveyed: Figure 1: The Impact of Font Selection The first two typefaces presented above (Times New Roman and Arial) are very widely available, tend to be standard inclusions in pretty much every word processing program, and are classic... read more


Leadership Charisma  – The Audio Book Charisma for its own sake is good for little more than your ego – but put it to work in service of your business and its impact can be enormous. Focused properly, Leadership Charisma fosters an environment where every one of your people has a positive and energetic attitude, is emotionally and intellectually committed to your vision, and is inspired to contribute his or her very best. In this book you’ll read how new research with more than 40,000 leaders worldwide shows precisely what successful charismatic leaders do to develop their personal and commercial charisma. Following our step-by-step guide you will not only learn how to be more personally charismatic, but also harness your charisma to achieve superior bottom-line results for your business. You’ll discover: The four-step Leadership Charisma Model that will make you a more charismatic leader. How to make a charismatic impression on everyone you meet. How to dramatically increase the charismatic impact of your one-on-one communications. How to make your talks and presentations charismatic. How to manage your people for maximum engagement, productivity and profitability. To listen to, or to download, the latest chapter press the ‘continue’ link. Test Driving ‘Leadership Charisma’ – In Audio Form Leadership Charisma is one of the most attractive books you’ll ever read – we produced it in full color, on great quality paper, to make the content more accessible (have a look at a sample chapter here), and to allow us to provide better illustrations of key concepts.  So an audio version is not the ideal test drive!  However, it will give you a great insight into the... read more


Coaching salespeople is the most direct way for sales leaders to impact sales productivity in a tight economy. Successful salespeople are active sales people.  We all know: more carefully focused activity = more sales.  The fuel that drives this activity in sales people is optimism and positivity – and these are amongst the first things to be affected when the economy tightens or stalls. In this 2-3 post series I’ll share the conversational ‘track’ I use to coach my salespeople to understand and acknowledge what’s going on – and to get focused back upon what’s important: activity.  If you manage sales people then this post is about how to coach them back to activity that will ensure they get on top of the challenges that tight econonies present.  If the only salesperson you coach is yourself then use this approach to keep yourself on track. Tight Economies Hurt Let’s not go all Pollyanna positive – in a tight economy there is no doubt but that fewer people are buying.   Businesses cut back until they have a firm grasp on what’s going on – until they are confident enough that, first, they can afford to spend.   And, second, that anything they spend will get a return on investment in a reasonable period of time.   But the bottom line is that there are fewer deals around. That’s not all – decisions also take longer.   In tight economies some of the client/prospect contacts that had discretionary spending power no longer have the ability to spend (as much) without approval from upstairs.   Spending decisions are made higher up the food chain –... read more


The most engaging, productive and effective leaders recognize that there will be times when they may tend towards a wrong decision – and that’s why they value the input and advice of their best people, whether that advice is contrary to their own opinions or not. Unless your people can express opinions contrary to yours, or those of other more assertive or senior members of the group, without fear of any negative consequences, then the most assertive and loudest voices will always have their say – and valuable input will be lost. Here are six simple ways to keep your environment open and positive… 6 guidelines for creating an open environment: Make a point of having no ‘sacred cows’ – anyone should be able to express their opinion or raise their concerns on ANY issue without worrying that there may be consequences.  Create a safe environment for open and frank exchanges. Provide opportunities to vent. Make sure that you provide regular opportunities for your people to share their ideas or even vent their frustration and concerns in either one-on-one or group sessions. Make it clear that you value straight-talking input and feedback and that you expect it from everyone. Encourage straight talking and be prepared to accept that you will sometimes hear things that you wish you hadn’t. Resist the all too normal reflex to defend your ideas before you’ve heard someone on their contrary viewpoint – be prepared to accept criticism and contrary opinions and to weigh them for their genuine value. Work on losing all ability to take offence when someone disagrees with you or offers a contrary... read more


Common courtesy is so uncommon that it’s actually charismatic! In the research for ‘Leadership Charisma’ we surveyed almost 400,000 employees worldwide to see what charismatic leaders did that engaged those who worked for them to be so much more productive.  There were lots of factors – one of those was common courtesy. What’s clear from our research is that one of the easiest ways to cultivate a charismatic impact upon your people, and to engage them effectively, is simply to practice basic good manners. 6 Uncommon ‘Common Courtesies’ Here are 6 simple behaviors you, as a leader, should cultivate that will have an enormous impact upon the quality of the relationships you enjoy with your people – things that amount to little more than treating them with everyday respect. Sorry seems to be the hardest word. There is nothing more powerful (because sadly, it is so unusual) than someone in authority owning up when they are in the wrong.  If you offend someone, speak inappropriately crossly with them, argue incorrectly against the merits of their case, indeed if you offend anyone in any way, then make a point of apologizing. Be bigger than the majority – don’t hide behind weak self-justifications or behind your authority.  Make amends.  If the offence was committed in public then the apology should be in public.  If it happens in private then it can be in private.  When you apologize does not couch your words.  It’s better to give no apology than to offer the always insulting ‘non-apologetic apology’. You know the sort – it typically begins with a set of ‘weasel words’ like “If I offended you in any way... read more

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