“Deiric has made a bottom-line impact on me and my business in two different areas. The first is via his considerable expertise in sales, as a very gifted, engaging and irreverently funny expert presenter at our annual Profiles International conference. The second is as the co-author of ‘Leadership Charisma’, a very practical, thoroughly researched and well-written ‘how-to’ book that every person who wants to become a more effective leader should read – and heed. Deiric McCann has my strongest professional endorsement”

Russ Minary, Brand & Talent Management Thought Leader

Deiric McCann

I joined Profiles International in 1998, initially as National Director for Great Britain & Ireland, and since 2004, as Executive Vice President with responsibility primarily for development of Profiles’ European and SE Asian operations.

I directly support our partners (trainers, coaches and consultants) in growing their businesses – especially through helping their clients to develop more effective leaders.

I have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011).

Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

In 2012 I completed an intensive post-grad Diploma in Business & Executive Coaching with Smurfit Business School (UCD), graduating with ‘distinction’, and formalizing my years of ‘on the job’ coaching experience.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about – e.g. Leadership Charisma, Mindful Leadership, and Building Resilient Leaders.

Deiric McCann

Latest Articles from the Blog


Goals don’t always follow a straight line from creating to completion.  What do you do if you’re pursuing a treasured goal and something outside of your control (like the economy, for example) knocks you so off-track that your goal seems suddenly unachievable? Last week I spoke on Leadership Charisma at the HR Summit & Expo in Dubai.  While there I got to hear a talk by Adrian Gilpin, Chairman of the Institute of Human Development.  If you ever get the opportunity to hear him speak don’t pass it up – he’s a first class speaker.  He’s also author of “Unstoppable: The pathway to living an inspired life” – which I just bought and intend to review here in the next few weeks. When things go off the rails it’s not unusual to get so frozen by worry that your goals start to look impossible and you can no longer clearly see how you’re going to get from where you are now to where you need to be.  Gilpin very accurately characterizes worrying as ‘negative goal setting’ – visualizing and focusing upon the very results you do not want to achieve. Do something – anything! At one stage he asked the audience to review how they approach solving crosswords puzzles. It turns out that we all follow pretty much the same approach.  Typically we first identify the corner pieces and isolate them – creating a general frame for the finished work.  Then we separate out all of the edge pieces and start to assemble those – completing the frame and creating the context for the remaining pieces.  Then we start sorting the remaining... read more


Eye contact is a critical tool in creating a charismatic impression when you speak – either one-to-one or one-to-many. When charismatic speakers present every person in the room feels that their comments are directed at them personally.  When they speak they hold our attention.  Eye contact plays a large part in creating this impact… Why using your eyes is so critical Failing to make eye contact with others sends a variety of messages depending upon the relationship between the two people in question. At its best and least offensive failing to use let others see your eyes can send a message that you are shy and lacking in self-confidence – an impression that’s offensive to no one but you! At its worst a lack of eye contact can suggest arrogance or superiority, but is most often (mis)interpreted as dishonesty, untrustworthiness, evasion, nervousness, lack of interest or shiftiness. Look at expressions we use daily : “look me in the eye and tell me that,” or “…she just couldn’t look me in the eye…”. On the flip side, those who can maintain eye contact make a longer lasting and more positive impression of self-confidence, honesty and trustworthiness.   Also, as discussed in another post on smiling, there is a positive feedback relationship in your brain chemistry between eye contact and confidence whereby making more eye contact makes you feel more confident; more confidence makes it easier to make eye contact, and so on. “The eyes are the windows to the soul” -Ancient Proverb How to make positive eye contact one-one-one When you’re being introduced to someone new look them in the eyes as you’re given... read more


No sales, no business. As businesspeople sales is at the center of our universe – the oldest sales cliche of them all says it all: “Nothing happens until someone sells something” (attributed to lots of people including Thomas J. Watson, Brian Tracy and Peter Drucker). Successful selling is critical.  When sales start to go off track it is usually because we’ve committed one or other of the sales sins examined in this two-post series.  Use these ten sales meditations to clear your conscience. Are you or your salespeople guilty of… I. Forgetting that sales is ultimately a numbers game Research shows that most successful salespeople spend as little as one-third of their time actually selling.  The other two-thirds is spent in cultivating leads and prospects that will ensure that they have plenty of good selling opportunities available to them on an ongoing basis. Salespeople fail when volume prospecting stops and the pipeline dries up. Examine your conscience: Are you working consistently hard to keep a constant flows of leads and prospects into the pipeline or are you relying upon pot luck?   II. Giving up too early Repeated studies show that: 48% of salesmen make one call and stop 25% of salesmen make two calls and stop 15% of salesmen make three calls and stop. 12% of all salesmen go back and back and back and back seven times or more. Not surprisingly those studies also find that it is this latter 12% who make 80% of all sales! Search your heart: Do you or tyour salespeople ever give up too quickly?  Track it!   III. Making friends not prospects The... read more


Do you ever worry that you have forgotten something – that somewhere on a piece of paper is details of an action you should have taken to stay on top of some project or other? If so, then you share a lot in common with about 80% of the people I talk to – many of us spend our lives sorting through multiple scraps of paper in our pockets and wallets, or through notes taken in online notebooks or in Outlook to try to keep on top of our to-do actions. I used to try to keep control of all of my follow ups with a combination of paper-based lists and cc-ed emails to myself (every time I’d send an email that had a follow up I’d copy it to myself and then later paste it into the diary or to-do section of Outlook). My Outlook soon became a real mess. Well now I sleep because of one simple feature in an online to-do management system – Nozbe. I first stumbled across Nozbe in a blog post by Michael Hyatt – it came at a time when I had decided I really needed to clean up my act. Nozbe is an online ‘Getting Things Done’ (GTD) compliant to-do management system that runs both on your desktop and, if you have one, on your iPhone (and iPad). The key feature for me is one that allows you to automatically direct a copy of an e-mail’s content straight to your to-do list simply by cc-ing the message to your Nozbe inbox. Let’s say I write to John Smith and know I’ll later... read more


Charismatic leaders inspire and engage their people and, as a result, they achieve results from those people that are superior to the results achieved by other leaders. This short series on leadership charisma will show you how you can become more charismatic and achieve similarly impressive results from your people. In the last post in the short series on charisma for leaders I introduced the research we conducted to identify what it was that business leaders who were perceived as charismatic, and who as a result engaged their people and achieved superior productivity from them, shared in common. That study was the largest ever undertaken into the nature of charisma in business (40,000 leaders worldwide were assessed by almost 400,000 of the people who worked for them). Bottom line: at its most basic charisma is simply what others say you have when they really like the way you behave day to day, the way you treat them, and the things you say. Charisma comes down to behavior – which means that any leader who cares to understand what behaviors drive charisma, and to take the time to learn how to make those behaviors part of their day to day leadership style, can become a more charismatic leader – and get better results from their people. Leadership Charisma is like a kaleidoscope We identified a specific set of behaviors that are responsible for driving a charismatic impact – and the good news is that pretty much every leader ALREADY has many of those behaviors as a standard part of the way they behave day to day. In all likelihood it... read more


Your voice is an endlessly versatile instrument – with the smallest changes in tone, volume and inflection you can express the full range of emotions from depression to joy, from enthusiasm to lethargy, from pessimism to optimism. When presenting inject variations in tempo, volume, tone, etc. to make what you are saying interesting and to underline and emphasize key points with the emotional depth and color only your voice can add. How to make great use of your voice Always start your talk with a strong voice on high volume (take a deep breath into your diaphragm before you speak to eliminate any initial squeakiness). When making a critical point slow down – don’t be afraid to slow down to a very slow and deliberate one-word-at-a-time pace for really critical points. Use the dramatic pause. 2-3 seconds is like an eternity in a presentation – the sudden silence will jolt to full consciousness those whose attention has drifted and grab their attention again. Use the pause when you have said something key that you want to have sink in with the audience. Silence makes people take note – makes them replay in their minds what you just said in an effort to understand why you’ve suddenly gone quiet. Accompany the pause with a slow scan of the faces in front of you. Use a quick pace to convey your excitement or enthusiasm for a topic. If you find a point exciting then let your voice tell the audience so. Use a slow pace with a lower tone and lower volume to convey seriousness or sadness. If you’ve a solemn... read more

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