“Deiric has made a bottom-line impact on me and my business in two different areas. The first is via his considerable expertise in sales, as a very gifted, engaging and irreverently funny expert presenter at our annual Profiles International conference. The second is as the co-author of ‘Leadership Charisma’, a very practical, thoroughly researched and well-written ‘how-to’ book that every person who wants to become a more effective leader should read – and heed. Deiric McCann has my strongest professional endorsement”

Russ Minary, Brand & Talent Management Thought Leader

Deiric McCann

I joined Profiles International in 1998, initially as National Director for Great Britain & Ireland, and since 2004, as Executive Vice President with responsibility primarily for development of Profiles’ European and SE Asian operations.

I directly support our partners (trainers, coaches and consultants) in growing their businesses – especially through helping their clients to develop more effective leaders.

I have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011).

Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

In 2012 I completed an intensive post-grad Diploma in Business & Executive Coaching with Smurfit Business School (UCD), graduating with ‘distinction’, and formalizing my years of ‘on the job’ coaching experience.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about – e.g. Leadership Charisma, Mindful Leadership, and Building Resilient Leaders.

Deiric McCann

Latest Articles from the Blog

The Zen of Social Media

Build Credibility, Generate Buzz, and Increase Revenue I read this book as part of my personal expertise development plan – where one current focus is Social Media Marketing. For someone who has already mastered the very entry levels basics of social media and is looking for some practical guidance on how to take the next step in adding a social media stratgey dimension to their marketing mix this book is a great buy. Although those who have a more advanced knowledge of the topic may find the Shama Kabani’s inclusion of some very basic information an irritation, I’d have to commend her on doing a really excellent job of balancing that basic information with some good practical in-depth ‘how to’ guidance for the more advanced reader. Because it focuses upon FaceBook, Twitter, LinkedIn and YouTube it really a great primer for those looking for a business angle on social media. The ‘Zen’ referred to in the title is the distinction the author draws between the traditional marketing mindset and the mindset required for success in social media marketing – this will be familiar territory for those who have read much on the topic, but she treats it well and draws on an impressive record of having successfully ‘practiced what she preaches’ in her own business. The book is described in the blurb as ‘an easier way to build credibility, generate buzz, and increase revenue’. There is no doubt in my mind that following her step-by-step guidance will indeed build credibility and generate buzz – on revenue generation I’ll have to let you know later. This is definitely worth a... read more

Preparing a Proposal Outline

The proposal outline is an absolutely critical element in creating a winning proposal – here’s how to create one quickly and easily. Before You Rush Into Writing… So you reckon that you’re ready to start writing your proposal? If that’s the case then I’m assuming that you’ve already worked through the module on the ‘Winning Proposal Model’ and have also reviewed the modules on analyzing your client’s requirements and developing a winning solution. Nice going! Two final thoughts before you rush to write: if you’ve come straight here without trying to get a Pre-Proposal Review with your prospect then I’d like once again to strongly advise that you review that module and try to get this done (Module coming soon!) – it will make your understanding of their requirements immeasurably better and ensure that your solution is altogether tighter. You should also have taken time to review the module on developing a proposal strategy – a key thrust for all of the messages you will now write into your proposal. Finally, I would really strongly recommend that you look at how to adapt your language and tone so that your readers will feel more at home with your proposal. If you’ve done all this then you’re ready to start writing. Let’s go! Three Stages in Writing a Business Proposal This module is laid out to reflect the three main stages in taking your proposal from the initial planning stage right through to the point where you are happy that your proposal is ready to present to your client – and it all begins with the proposal outline. Figure 1... read more


Goals success is best achieved through daily focus.  Do you think two people who have built their organization to annual sales of more than €150M and their personal net worth even higher might have something useful to say about achieving goal success success?  So did I! That’s why a conversation I had a year or two ago with Bud Haney & Jim Sirbasku (before he passed away in 2010), has ended up here. Bud and Jim revolutionized the modern employee assessment industry, and the company they founded in 1991 with a modest stake of just $25,000, Profiles International, now has more than one thousand business partners in more than one hundred countries worldwide, servicing 45,000 clients in every conceivable industry. I asked Bud & Jim how one goes about achieving goals on their level; they told me that it was “relatively simple – all you’ve got to do is be prepared to work hard and then implement a system for continually looking forward”. In this three-part series of posts I’m going to share their system with you and walk you through the process of getting it working for you. The Haney-Sirbasku system has been at the core of Bud and Jim’s development of the organization over the last twenty years and is very much responsible for the success of Profiles International. The System The system is straightforward; here are the first two steps: Buy yourself a good quality three-ring binder. Set up six dividers and populate them as follows: Accomplishments.  In this section put details of anything notable you have ever achieved – especially goals that you set and realized.  Don’t forget things like... read more


In the first post of this two-part presentation skills series our first five steps looked at setting your presentation up for charismatic impact by ensuring you were well prepared, but more importantly by warming up your audience with your enthusiasm, a ‘Duchenne’ smile, and strong open body language.    The last four steps build on this foundation and will help you inject charisma into all of your presentations. Presenters with charisma engage their audiences – drawing them into their presentations.  The process of delivering a presentation with charisma begins in Step 6 with making good positive eye contact. 6. Use the ‘Windows to the Soul’ When someone charismatic makes a presentation every person in the room feels that his or her comments are directed right at them. Eye is one of the key presentation skills that play a large part in creating this impression. When addressing a large group break the audience into three imaginary zones – center, left and right. Start with one of your imaginary zones and select someone to establish eye contact with. For about five seconds or so address your points directly to him or her. A large circle of people around that person will feel that you are addressing your points to them personally. Then move your attention to the next zone and again select someone to address your attention to for five seconds or so – making eye contact. Try to cover the zone from front to back over the course of your presentation so that, by the end of your presentation you have covered the entire room with a matrix of eye contact, and everyone in the room feels... read more


MailChimp, my mail supplier, dropped the ball and broke some of their code – I’m assuming it affected tens of thousands of subscribers.  But they did such a job of handling their minor ‘Fontpocalypse’ that it’s worth a serious look. I’m assuming that each of subscriber like me got the same message – which is an objective lesson in dealing with it properly when you screw things up royally. Look at the note I received from Mailchimp below: First they ‘fessed up: they came totally clean about the problem – before, I suspect, too many folk had noticed.  This was a small screw up, just a font error – and most users probably wouldn’t even notice.  But they didn’t either pretend they didn’t know, attempt to rationalize it away, or try to make excuses.  When you screw up – ‘fess up! Second, they gave complete information on the extent of the problem – no fancy footwork and no careful wording – just the facts.  When you drop the ball – don’t leave people in the dark.  Tell it as it is. Then they told subscribers what they could do to fix the problem – that’s what we all want, right – a fix?  When you let yourself down recover by telling your clients clearly how they can deal with the problem. Finally, they offered anyone badly affected some kind of recompense.  Nice! I’ve always liked the way that MailChimp blend a fun tone with a really seriously high service level.  The way they dealt with this, and their creation of a new word, ‘Fontpocalypse’, is another example of that effective and lighthearted... read more

How to Write a Proposal – Getting Started

“How to write a proposal?” – Even the question suggests that the first thing you should be doing is getting straight into writing. Not so! Do you want to build a first class proposal that blows your prospect or client’s socks off? Do you want to do that in the shortest possible time? Of course you do! That being the case then trust me – writing is about two thirds of the way into the proposal process – there’s some initial preparatory work do be done first. Getting the Writing Started Before you even think of putting pen to paper for the first time you’ll want to be sure that you have analyzed your client’s requirements well, have built a winning solution, have a winning strategy for your proposal – and so on. You can find practical guidance on all of these key steps here. How to Write a Proposal – The Process If you’ve been through all that then let’s start into the proposal writing process. By the time you’ve completed the fourth module on this page you’ll worked your way through the three proposal writing stages in the figure above, will know exactly how to write a proposal Here are the five modules you can reach from this page – they will set your writing up for success right from the off  and will have the content of your proposal fully written. Preparing a Proposal Outline – First Steps (Click) The best business proposal writers know that a successful proposal is born long before the proposal is written – its success is the sum of lots of small pre-writing processes that... read more

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