“Deiric has made a bottom-line impact on me and my business in two different areas. The first is via his considerable expertise in sales, as a very gifted, engaging and irreverently funny expert presenter at our annual Profiles International conference. The second is as the co-author of ‘Leadership Charisma’, a very practical, thoroughly researched and well-written ‘how-to’ book that every person who wants to become a more effective leader should read – and heed. Deiric McCann has my strongest professional endorsement”

Russ Minary, Brand & Talent Management Thought Leader

Deiric McCann

I joined Profiles International in 1998, initially as National Director for Great Britain & Ireland, and since 2004, as Executive Vice President with responsibility primarily for development of Profiles’ European and SE Asian operations.

I directly support our partners (trainers, coaches and consultants) in growing their businesses – especially through helping their clients to develop more effective leaders.

I have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011).

Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

In 2012 I completed an intensive post-grad Diploma in Business & Executive Coaching with Smurfit Business School (UCD), graduating with ‘distinction’, and formalizing my years of ‘on the job’ coaching experience.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about – e.g. Leadership Charisma, Mindful Leadership, and Building Resilient Leaders.

Deiric McCann

Latest Articles from the Blog

Business Proposal Ideas – Dealing With Client Mandated Layouts

What are your best business proposal ideas for dealing proposals where the client has a mandated layout? Read on! Mandated Formats Are Common Depending on the nature of the client and the opportunity, you may find that the RFP specifies a particular layout which must be adopted by all bidders for the target business. Obviously, in this situation, the worst thing that you could do is to write proposal in a layout other than that prescribed, without prior consultation. Proposals that sell respond to client requirements in the manner the client requests. Don’t Give Up Too Quickly This is not to say that you should not question your client on the reasoning behind the mandated format. One of the best business proposal ideas is to sell the logic of a “Requirements-Solution-Benefits-Costs-Proof” format as the best means of communicating your proposed solution. If your client is not prepared to allow your response to depart from the mandated format always try, at the very least, to include a section proving your understanding of the client requirement, and a section outlining the particular benefits of your proposed solution – even if this is in a separate accompanying letter or document. Review the advice in the module on creating a proposal cover letter that will make your proposal stand out from all others. Compliance/Requirements Matrix Where your client has mandated a particular format for responses to their RFP or RFI, this will usually be to ease later comparison of the extent to which the various submitted proposals have addressed their requirements. Usually, the RFP will have some sort of numbering system which respondents... read more


In the first post of this two-part presentation skills series our first five steps looked at setting your presentation up for charismatic impact by ensuring you were well prepared, but more importantly by warming up your audience with your enthusiasm, a ‘Duchenne’ smile, and strong open body language.    The last four steps build on this foundation and will help you inject charisma into all of your presentations. Presenters with charisma engage their audiences – drawing them into their presentations.  The process of delivering a presentation with charisma begins in Step 6 with making good positive eye contact. 6. Use the ‘Windows to the Soul’ When someone charismatic makes a presentation every person in the room feels that his or her comments are directed right at them. Eye is one of the key presentation skills that play a large part in creating this impression. When addressing a large group break the audience into three imaginary zones – center, left and right. Start with one of your imaginary zones and select someone to establish eye contact with. For about five seconds or so address your points directly to him or her. A large circle of people around that person will feel that you are addressing your points to them personally. Then move your attention to the next zone and again select someone to address your attention to for five seconds or so – making eye contact. Try to cover the zone from front to back over the course of your presentation so that, by the end of your presentation you have covered the entire room with a matrix of eye contact, and everyone in the room feels... read more


Goals success is best achieved through daily focus.  Do you think two people who have built their organization to annual sales of more than €150M and their personal net worth even higher might have something useful to say about achieving goal success success?  So did I! That’s why a conversation I had a year or two ago with Bud Haney & Jim Sirbasku (before he passed away in 2010), has ended up here. Bud and Jim revolutionized the modern employee assessment industry, and the company they founded in 1991 with a modest stake of just $25,000, Profiles International, now has more than one thousand business partners in more than one hundred countries worldwide, servicing 45,000 clients in every conceivable industry. I asked Bud & Jim how one goes about achieving goals on their level; they told me that it was “relatively simple – all you’ve got to do is be prepared to work hard and then implement a system for continually looking forward”. In this three-part series of posts I’m going to share their system with you and walk you through the process of getting it working for you. The Haney-Sirbasku system has been at the core of Bud and Jim’s development of the organization over the last twenty years and is very much responsible for the success of Profiles International. The System The system is straightforward; here are the first two steps: Buy yourself a good quality three-ring binder. Set up six dividers and populate them as follows: Accomplishments.  In this section put details of anything notable you have ever achieved – especially goals that you set and realized.  Don’t forget things like... read more


You want to know how to write a book that will improve your personal brand and accelerate your career – here’s step 7 of a simple process to do just that. If you’ve worked your way from the first post in this series then you’ve taken your book all the way from a series of ideas flying around in your head to a solid reality on the walls of your ‘War Room’ , and from there to a fully polished outline in your word processor.  If you’re coming to this series for the first time I recommend you read the ‘Introduction’ first. With the outline complete you are now ready to start fleshing out your outline with the book content – it’s time to start writing! Step 1: Expand on Your Outline Points Take each of the headings in your outline, one at a time, and begin to expand on the lowest-level points in your outline, assigning a few sentences beneath each of these outline points to explain them.  As you complete each lowest-level point, work your way through that “thread” to the next level up, again writing a few sentences to expand upon and explain each point as required.  At this stage, don’t be too concerned about knitting these separate points together – that will come later. Continue to work your way up through the outline until eventually you have expanded on every point and sub-point in your outline with a few sentences. When you have completed this initial part of the writing exercise, you will most likely have a mass of disjointed text presenting your ideas in a less... read more


Blast From The Past is something I’ll feature here regularly from now on.  Each ‘blast’ will direct you to one of the most popular posts from my back catalogue – these are the posts that my statistics tell me generated most interest from you, my readers. This first one is a beauty – a FREE course on writing first class business proposals. Enjoy! Faced with writing a business proposal – and dreading it? Don’t worry! I’m going to share my best tips for writing a business proposal, and highlight some great articles and tools that will make your business proposal unbeatable. I’ve been writing proposals for more than 20 years; I’ve written dozens of articles on the topic, and even a bestselling book. Take my FREE Business Proposal Writing Course  and we’ll start by looking at how to analyze a request for proposal or request for information to determine the client’s REAL requirements. After that I’ll walk you, step by step, through a great way of turning that RFP analysis it into a compelling solution to your client’s requirement – the solution the client would design if they could. You’ll start to beat your competition before you write a single word – because I’m also going to show you how to design a business proposal strategy that sets your proposal up to win long before you even power up your PC. We’ll even delve into analyzing the psychology of your prospects to ensure that you use language that will positively influence them. After that preparation we’ll take on the critical next step – we’ll start writing yourWinning business proposal.... read more


How do you build effective productive relationships with your people?  Here’s one critical element that is all too often ignored. Shelly Gable, an assistant Professor of Psychology at University studies “motivation and emotion in close relationships” – and what closer relationship should there be than between a leader and a team member they wish to engage and motivate to great productivity and results? Four ways of responding to good news Gable’s research shows that supporting people in good times, especially when they have good news to share, is just as important as being there for them in tougher times when the news is not so good. She explains that in responding to good news you have just four possible options – and which option you choose as a default when your people bring you good news has an enormous effect on your relationship with them. Let’s say one of your team comes to you and tells you “Hey we won the SAP account!”. Here are the four classes of potential responses: 1. Active Constructive An Active Constructive response is a genuinely enthusiastic response, e.g.: “Congratulations – that is the best news I’ve heard all day. What are the next steps? Did they tell you why you won the business? Will this help you win IBM too?” Genuine Active Constructive responses are typically accompanied by a lot of encouraging nonverbal behavior too – smiling. touching, laughing, making eye contact, being enthusiastic etc.  2. Passive Constructive Responding passively constructively is delivering a neutral and generally disinterested response: “That’s good news, well done” Passive Constructive responses are typically devoid of any enthusiasm... read more

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