“Deiric has made a bottom-line impact on me and my business in two different areas. The first is via his considerable expertise in sales, as a very gifted, engaging and irreverently funny expert presenter at our annual Profiles International conference. The second is as the co-author of ‘Leadership Charisma’, a very practical, thoroughly researched and well-written ‘how-to’ book that every person who wants to become a more effective leader should read – and heed. Deiric McCann has my strongest professional endorsement”

Russ Minary, Brand & Talent Management Thought Leader

Deiric McCann

I joined Profiles International in 1998, initially as National Director for Great Britain & Ireland, and since 2004, as Executive Vice President with responsibility primarily for development of Profiles’ European and SE Asian operations.

I directly support our partners (trainers, coaches and consultants) in growing their businesses – especially through helping their clients to develop more effective leaders.

I have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011).

Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

In 2012 I completed an intensive post-grad Diploma in Business & Executive Coaching with Smurfit Business School (UCD), graduating with ‘distinction’, and formalizing my years of ‘on the job’ coaching experience.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about – e.g. Leadership Charisma, Mindful Leadership, and Building Resilient Leaders.

Deiric McCann

Latest Articles from the Blog

Writing a Proposal – Developing a Winning Solution

Writing a proposal before development of a great solution is suicide – we live in a solution selling world. Happily, having completed your ‘Requirements Map’ the creation of an overview of your Solution becomes absolutely straightforward. Your process for mapping out a solution will precisely mirror the ‘Requirement Mapping’ process – and the work you’ve already done in needs analysis will pay off in making the solution development process much, much faster. You’ll go from your Requirement Map to a full-blown Solution Map in just four very easy steps – developing a clear picture of your solution to your client’s stated business problems. Step One: Prepare your work area Examine your Requirements Map, counting the number of columns (in our example there are four) and the number of rows (in our example there are seven). Then, on a whiteboard or clear wall area, use those column & row counts to create a blank ‘Solution Map’ like the one shown in Figure 1 below. Figure 1: Solution Map – working area Note that I have given each row and column an alphabetic coordinate – to make it easier to reference each ‘pain’ when discussing them with colleagues or note-taking – e.g. ‘B2’ on my sample ‘Requirements Map’ is ‘No IT Support or Programming’. Step Two: Match a Solution to Each Pain/Requirement Work through your Requirements Map matching the pain in each cell with a potential solution to that pain in the corresponding cell in the empty Solution Map you have just created. Initially, seek out requirements that are quite simply answered by particular features or any well-defined product or service which you are sure you are going... read more

The Business Proposal Template – Design & Layout

Use a business proposal template and save yourself lots of time in making your business proposal look just as professional as it now reads. As looking at your proposal’s design and layout is one of the later stages in writing a business proposal I’m assuming that you’ve gone through the process of analyzing your client requirements and developing a Winning solution. If not, it’d be well worth the time to review those modules – click here to find modules on all you should do before you begin to write. Also, I’m assuming you’ve completed the process of outlining your proposal and writing the body content, right? Again, if not, I recommend you take the time to check out these key modules. If you’ve done all that then let’s not delay – let’s look at anything we can do to make your proposal’s design & layout as professional as possible. Business Proposal Format – a Winning Structure (Click) A successful business proposal template begins with a compelling framework – a structure for your proposal that sells your ideas and solutions. This section introduces the Winning proposal framework – a structure that will maximize the success of every proposal you write in future. This logical six-section structure provides a start point for all proposals – one which will not only make all your future proposal writing much quicker, but will also engage your readers right from page one to the end of your proposal. Proposal Design – Step-by-Step (Click) First impressions undoubtedly last – and you have a fantastic opportunity to make the first impression your readers get of your proposals so impactful that, even... read more


Want to know how to write a book that will raise your profile and give your career a serious boost? This is the sixth post in this series. If you haven’t already done so I suggest you read the first five posts from the introduction on how to write a book. In completing Step 4, ‘Refining Your Book’, you ended up with your book’s structure clearly laid out on your War Room walls – that was your last formal planning step.   Step 5 is the first step in actually writing your book’s content. Step 5 – Create a Formal Outline “Outlining” is a critical book writing skill – it will make your writing faster and much more effective and is one of the best protections against one of the greatest of all writer’s enemies – ‘writer’s block’. Once again in this post to illustrate key points I am using a business proposal example taken from my book ‘Winning Business Proposals’.   A well written proposal is written in exactly the same manner as a well written book. Figure 1 is an extract from a proposal where the proposal has been ‘collapsed’ so that you can no longer see the body text of the proposal, instead all that is visible are the headings – this is an outline. It is clear that there are six sections in this proposal – in your book those sections will be your chapters.   Look at Section 2 where the various headings and sub-headings haven’t been collapsed. Isn’t it interesting that even in the absence of the body text, even though all you... read more


You want to know how to write a book that will improve your personal brand and accelerate your career – here’s step 7 of a simple process to do just that. If you’ve worked your way from the first post in this series then you’ve taken your book all the way from a series of ideas flying around in your head to a solid reality on the walls of your ‘War Room’ , and from there to a fully polished outline in your word processor.  If you’re coming to this series for the first time I recommend you read the ‘Introduction’ first. With the outline complete you are now ready to start fleshing out your outline with the book content – it’s time to start writing! Step 1: Expand on Your Outline Points Take each of the headings in your outline, one at a time, and begin to expand on the lowest-level points in your outline, assigning a few sentences beneath each of these outline points to explain them.  As you complete each lowest-level point, work your way through that “thread” to the next level up, again writing a few sentences to expand upon and explain each point as required.  At this stage, don’t be too concerned about knitting these separate points together – that will come later. Continue to work your way up through the outline until eventually you have expanded on every point and sub-point in your outline with a few sentences. When you have completed this initial part of the writing exercise, you will most likely have a mass of disjointed text presenting your ideas in a less... read more


Body language and everyday gestures speak louder than your words. A recent study by Spencer Kelly, Associate Professor of Psychology, Colgate University showed that people were much quicker to understand any verbal message when the message was supported by appropriate body language and gestures.   When the gestures were either missing or didn’t match the message was harder to understand. Perhaps more importantly research also reveals that when your words and body language / gestures are do not match, and you send conflicting messages, the person you communicate with will believe the gestures and other body language, and ignore your verbal message. The implication is clear – you MUST be aware of what your body is saying if you wish to communicate a clear and believable message.  Then, you must take control of your body language and gestures to ensure that they communicate only what you wish to communicate. In this first post of a three-part series on this critical topic we’ll look at a brief list of positive gesture ‘phrases’ that you can train yourself to employ to fine tune your communication skills. Gesture ‘Phrases’ Body language and gestures reveal your inner attitude – something you’d sometimes prefer remain private.   For example, lack of eye contact, absence of a smile, hidden palms, hands on hips, drumming, fidgeting, playing with clothes or jewelry, picking nails etc are perceived as cold or nervous.   Watch your body language in unguarded moments. There are some core gestures that are almost like gesture ‘phrases’ that can be combined to tremendous positive or negative effect – by understanding these key gestures you can choose to... read more


Are you a social media expert? Can you help my readers and I to understand how to take the best next steps in using social media to reach everyday business objectives? I am offering a free copy of Leadership Charisma for the best 5 ideas I can use.  I will also feature the providers of the best ideas in a future post with a bio, picture and a link to their blogs / sites (they also become friends for life!). Who am I and what’s my objective? I’m a senior executive of Profiles International. I’m also an author and speaker on leadership topics. My objective is simple: I want to raise my personal profile as an online authority and an offline speaker on leadership issues so that I get to network more with people who might be interested in how Profiles International might be of help to them. I ‘d also want to raise my profile so I can sell more copies of my books! I’m a generous guy!  I know that you get nothing for nothing in this world. In pursuit of my objectives I am prepared to be a good social media citizen and am aiming to contribute more than I get back by providing articles, blog posts and free advice & support to all on leadership issues. I’m ready to serve. Here’s what I have done so far: Set up this blog: which I update three times weekly with original material Set up my Facebook business page (and a personal Facebook profile) – I update my page it each time I post and with other items of interest... read more

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