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It’d be here…

2 STEPS TO BECOMING AN EXPERT – IN ANYTHING

Want to be a leader others want to follow?   Then become THE recognized expert in your field and watch your star rise.  Here’s a simple two-step program for becoming an expert in any topic you choose:

1st Step: Develop Your Expertise Continually

In the 2nd step we’ll look at how to get recognition as an expert but first you must choose a topic you want to have recognized as your area of expertise.

Then you have to build some expertise that’s worth recognizing. How do you do that?

Become an expert in anything

Read! It’s that simple – if you wish to build expert power you need to read much more than anyone else on your chosen topic.

Focus upon the newest books that specifically address the latest developments in your field and create a greater expertise gap distance between you and your peers.

Most people learn about new developments third or fourth hand. To become an expert learn first hand. And learn first.

Step 1: make it a goal to read just of these books per week and your expertise will grow exponentially. This first step is just a matter of dedication and persistence.

But you become a recognized expert by following the second step in this program.

2nd Step: Build Your Expert Reputation – Share Your Knowledge

It’s not enough to be an expert – you must also let people know that you have this expertise. This is no time to be modest.

Write at least one article on the best application of whatever you learn from your reading each month – save others from having to read those four or five books and you become their expert – welcome to expert status.

Are you thinking ‘I’m not much of a writer’ or ‘I don’t have time to write an article a month’? No problem. There are thousands of freelance writers, experts in every conceivable field, available on sites like www.elance.com or www.guru.com – and the costs are extremely competitive. You scope out the messages and let them do the writing for you.

Publicize Your Expertise

Take your article and do one or all of the following:

  1. Create your own blog and publish your article online – this exposes your work to an enormous potential audience.  Don’t have time? Again, look to Elance and Guru for freelance help – farm out anything you can’t directly handle yourself. It’s still your ideas and thoughts that will drive the blog – and it’s your reputation that will be enhanced by it.
  2. Submit your article to any industry/professional publications that cover your field. Editors are always on the lookout for fresh material for their magazines and online resource sites. Feed them.
  3. Submit your article to as many of the online article sites as possible. There are hundreds of article sites that provide articles to all sorts of paper based and e-publications, newsletters, web masters etc. Google ‘free article sites’ and you’ll get all you can handle.
  4. Turn your article into a presentation / briefing. Make it 20 minutes to 1 hour. Offer this briefing to your direct reports and colleagues, to the organizations and professional bodies who represent your business or profession, and to professional associations representing your target clients.  Aim for a minimum of one briefing per month. Do it as a webinar instead of a seminar and not only is it easier but you can also record it for posting on your blog.

Payback Time

Look forwards a year into your two-step program and see what you will have achieved:

  • You’ve read 50 books: your knowledge of your chosen subject will be way above the majority of people you encounter – and on a par with the rest.
  • You’ll have written 12 articles – and you will have developed a reputation as an authority for your thousands of blog visitors.
  • You’ll have delivered at least a dozen briefings and raised your profile inside and outside your organization.
  • You’ll be getting emails and calls from journalists looking to pick your brains on your expert topic – and quoting you in their pieces
  • Between the content of your blog and your articles you may well also find you have the foundation of a book – another expert reputation builder

Finally, if you really cannot carve out sufficient time for the whole program then simply halve the workload. You’ll still be ahead of the majority of people around you in terms of your specialist knowledge, and in the rise of your expert reputation.

This is a career and life-changing program – plan it like any other work project: set goals and establish milestones to keep yourself on track.

In a few months you could be emerging as THE expert in your chosen field.

Question: How would you go about building
and maintaining an expert reputation?

Use the ‘Comments’ feature below to share your expertise

 

  • Marie

    A really great piece – makes perfects sens. The key is consistency.

    • Absolutely! The most important thing is to establish some sort of formal routine that assures you become immersed in your topic. What you find over time is that you start to notice that you’re getting less and less that is genuinely new in your reading – it’s at that stage you know that your expertise is rising steadily. Of course, there will always be something to learn, but most books rehash 60% of the existing material on any topic.

  • Absolutely! The most important thing is to establish some sort of formal routine that assures you become immersed in your topic. What you find over time is that you start to notice that you’re getting less and less that is genuinely new in your reading – it’s at that stage you know that your expertise is rising steadily. Of course, there will always be something to learn, but most books rehash 60% of the existing material on any topic.

  • Loving your blog – simple and readily applicable information, and since I’ve heard you speak many times, know the humor behind it all!

    Question….we are in a business that benefits any industry that has people. Think that would be…mmmmm….ALL OF THEM! Sometimes we’ve been told by PI pundits that we need to become experts in our target market (i.e. health care, insurance, banking, etc.). I say we need to become experts in human resources (tho not selling to that group necessarily!). To me, it seems impossible to become an expert in more than one industry and even if you do…then you are ‘stuck’ in that one industry. Love to hear your thoughts, pro and con, on this concept. Thanks Deiric!

    • Rebecca

      Thanks for a very useful comment – and a question that will have relevance for anyone who must sell or position their products or services to several target markets.

      There is no doubt that if you try to be a ‘jack of all trades’, an expert in every vertical market, you will undoubtedly live down to the predictions of that old saying – and become a ‘master of none’.

      I would suggest that instead of becoming an expert in any one of the vertical markets you deal with you identify what it is that you do in common for all of them – and become an expert in that. e.g. I always position myself as someone who can help organizations to become dramatically more productive – by focusing first upon getting the right people in the right jobs, and then by giving them leadership that engages them and drive maximal productivity.

      So my focus is upon becoming an expert in productivity per se – knowing all that I can about how to measure it, plan for it and lead people to it. By picking that sort of ‘horizontal slice’ across all of the various vertical sectors I deal with I can develop a knowledge of productivity, a specialization in it, that puts me head and shoulders above most people I meet. Of course I do not know all of their industries inside out – but I do know how any of them, in any industry, can manage their people and their leaders to greater productivity.

      So, in brief, I’d suggest identifying what you can do better than anyone else for ALL of your target verticals – and then become the world’s greatest expert in that (or at least aspire to do so!).

  • Loving your blog – simple and readily applicable information, and since I’ve heard you speak many times, know the humor behind it all!

    Question….we are in a business that benefits any industry that has people. Think that would be…mmmmm….ALL OF THEM! Sometimes we’ve been told by PI pundits that we need to become experts in our target market (i.e. health care, insurance, banking, etc.). I say we need to become experts in human resources (tho not selling to that group necessarily!). To me, it seems impossible to become an expert in more than one industry and even if you do…then you are ‘stuck’ in that one industry. Love to hear your thoughts, pro and con, on this concept. Thanks Deiric!

    • Rebecca

      Thanks for a very useful comment – and a question that will have relevance for anyone who must sell or position their products or services to several target markets.

      There is no doubt that if you try to be a ‘jack of all trades’, an expert in every vertical market, you will undoubtedly live down to the predictions of that old saying – and become a ‘master of none’.

      I would suggest that instead of becoming an expert in any one of the vertical markets you deal with you identify what it is that you do in common for all of them – and become an expert in that. e.g. I always position myself as someone who can help organizations to become dramatically more productive – by focusing first upon getting the right people in the right jobs, and then by giving them leadership that engages them and drive maximal productivity.

      So my focus is upon becoming an expert in productivity per se – knowing all that I can about how to measure it, plan for it and lead people to it. By picking that sort of ‘horizontal slice’ across all of the various vertical sectors I deal with I can develop a knowledge of productivity, a specialization in it, that puts me head and shoulders above most people I meet. Of course I do not know all of their industries inside out – but I do know how any of them, in any industry, can manage their people and their leaders to greater productivity.

      So, in brief, I’d suggest identifying what you can do better than anyone else for ALL of your target verticals – and then become the world’s greatest expert in that (or at least aspire to do so!).

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  • Craig Wood

    Deiric,

    Thank you for the roadmap. Elements of this will be going in my Success System Binder that you describe in the latest book “Leadership Charisma”. This is also a great way to refine the discovery template and add information and value when meeting with a client. How great would it be to hand a client some articles or blogs that you have written yourself to help them with an issue. That would be a great way to build the relationship.

    Craig

    • Absolutely on the money Craig!

      Although it is now easier than it has ever been to be ‘published’ – be that in print or online in forums or blogs, people are still incredibly impressed by someone whose ideas have found their way into print.

      It’s not enough to have expertise – others need to know about it: and what better way to publicize your knowledge than by sharing copies of your work with clients and prospects.

    • Absolutely on the money Craig!

      Although it is now easier than it has ever been to be ‘published’ – be that in print or online in forums or blogs, people are still incredibly impressed by someone whose ideas have found their way into print.

      It’s not enough to have expertise – others need to know about it: and what better way to publicize your knowledge than by sharing copies of your work with clients and prospects.

  • Craig Wood

    Deiric,

    Thank you for the roadmap. Elements of this will be going in my Success System Binder that you describe in the latest book “Leadership Charisma”. This is also a great way to refine the discovery template and add information and value when meeting with a client. How great would it be to hand a client some articles or blogs that you have written yourself to help them with an issue. That would be a great way to build the relationship.

    Craig

    • Absolutely on the money Craig!

      Although it is now easier than it has ever been to be ‘published’ – be that in print or online in forums or blogs, people are still incredibly impressed by someone whose ideas have found their way into print.

      It’s not enough to have expertise – others need to know about it: and what better way to publicize your knowledge than by sharing copies of your work with clients and prospects.

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