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The Business Proposal Letter

The business proposal letter is one of the most important parts of the proposal process – but, in my experience,  most people don’t give invest enough time and effort in  getting this critical letter right. The assumption is that  it’s exactly the same as any other business letter writing. Not so.

In the module on presenting your proposal I strongly suggest that you NEVER deliver your proposal in any manner other than in person – and that chapter took you step-by-step through the process of creating a compelling  and impactful proposal presentation.

Even in situations where you get to present your presentation you will want the proposal to be accompanied by a cover letter that introduces it briefly.

Sadly, there will be occasions when your client will not allow you to personally present your proposal and will insist that all proposals be delivered by courier or mail in the first instance.

For both of these situations you will need a business proposal cover letter.

From here you can access four modules that will completely demystify the process of creating a great proposal cover letter:

The Importance of the Business Proposal Cover Letter (Click)

Write a great proposal cover letter and you dramatically increase your chances of winning the business – but before you start to write take some time to understand how your business proposal letter should relate to your proposal. Here’s the science behind world-beating proposal cover letters.

Writing Cover Letters for Business Proposals (Click)

Now that you understand the science behind the proposal cover letter you are much better shape to produce one that does what you want it to do. Here’s a step-by-step approach to writing first class cover letters for your business proposals.

Sample Business Proposal Letter (Click)

There’s nothing quite as useful as seeing an example. Here’s a sample letter produced using the ‘Winning Proposal Model’ – you’ll clearly see the impact of using this logical means of summarizing your entire proposal in a brief two-pager.

A Simple Business Proposal (Click)

Much of the discussion on this site focuses upon on producing larger, more formal, multi-section business proposals.  But what if your business is one where the value, or simplicity, of what you’re selling is such that more formal, multi-section proposals are not necessary?

That’s when you’ll write a more basic ‘letter proposal’ – a proposal where the entire content is summarized in a single letter response – here’s how to write a Winning letter proposal.