Here’s a sample business proposal letter.
Figures 1 and 2 present the cover letter produced to accompany the proposal written in the module entitled ‘Writing the Proposal Content’ using the principles outlined in the module ’The Importance of the Business Proposal Cover Letter’. Remember how in ’Writing an Executive Summary’ the entire content of your proposal was telescoped down into a compelling Executive Summary?
Well, this cover letter has telescoped the Executive Summary down even further.
Notice how the cover letter sets your readers up to read and more easily understand the Executive Summary; the Executive Summary sets them up to want to read your main proposal sections; and your main proposal sections make sense of the more detailed proof material in the Appendices section.
That’s the relationship your cover letters should always have to your proposals. Keep the ’Winning Proposal Model’ in mind at all times and you’ll maintain this strong thread, this powerful selling dialogue, through all of your proposal correspondence.