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Sample Business Proposal Letter

Here’s a sample business proposal letter.

Figures 1 and 2 present the cover letter produced to accompany the proposal written in the module entitled ‘Writing the Proposal Content’ using the principles outlined in the module ’The Importance of the Business Proposal Cover Letter’.  Remember how in ’Writing an Executive Summary’ the entire content of your proposal was telescoped down into a compelling Executive Summary?

Well, this cover letter has telescoped the Executive Summary down even further.

Sample Business Proposal Letter


Notice how the cover letter sets your readers up to read and more easily understand the Executive Summary; the Executive Summary sets them up to want to read your main proposal sections; and your main proposal sections make sense of the more detailed proof material in the Appendices section.

That’s the relationship your cover letters should always have to your proposals. Keep the  ’Winning Proposal Model’ in mind at all times and you’ll maintain this strong thread, this powerful selling dialogue, through all of your proposal correspondence.

Sample Business Proposal Letter


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  • Sabrina

     I recently had to write a proposal and I found this site called Quotegine. They had all kinds of samples on their website. Their service was fast and easy to use. They had cover letters and all kinds of custom designs you can choose from. Their website is I highly recommend their service if you need to create a proposal.

    • Thanks Sabrina! I had a quick look and it looks like an excellent service. I have put a review of their service on my to-do list. Keep an eye out for the post. Did you find some useful matertial here on the blog? What was of most use?

  • Sabrina


    I did find some useful material on the blog. I mostly used the layout and the different sections to layout my proposal. It helped me greatly. Thank you! I hope you like Quotegine as well. I really enjoy their service.

    • Great feedback, Sabrina – thanks! If I can ever be of help, just let me know. I’d love to hear any outcome of using my matrerials – ‘war stories’ are always interesting for readers.

      Cheers, Deiric

      • Taimines

        Hi Deric

        Can you please help me out on how to write a proposal? I am starting interior decorating and so far family and friends have been very supportive, now I want to expand to hospitals and offices, I already have a hospital offer, but I have been asked to come up wiv a ‘proposal letter’. I have no clue

        Please help


        • Saviour Bassey

          requesting for proposal letter, they need your understanding of their problem/needs, solutions and cost for the solutions

      • Maria Amor

        Hi Sir,can you please help me on making great proposal on how to attract institution accounts that they would grab our offer-we are selling Apple products but of course there’s alot of authorized reseller in our country,so we need to make noise in the market to catch their attention

    • Helenholroyd

      Sabrina , hi. What layout did you use for your proposal? I’m haveing dufficulty getting rid of the fluff and need a concrete format.


      • gerald

        hi…can u help me how to make a business propasal using power poin

  • Pastor Friday Ngadiuba

    sir, please i would like you to give me a format of business proposals memorandum of understanding letter(MOU), between two companies, here is my e-mail

    • Deiric

      Apologies, Pastor, this is not my area of expertise. So sorry, Deiric

  • Linda

    Mr deiric

    i look above the example.but iam very stress to writt my own proposal to the dean of student am the student current,but am thinking to open my own business current.and my beckground is very poor it difficult to find the sponsors to support me about tertial intitutino fees.iam thinking now to open my own business that is going to help me about funds.pls i needed the advices what is first step i will take to go through with my dream.

    thanks for reading this letter

  • realmartin11

    Hi, I’m glad to find something very close to my need now. Recently I registered a cleaning company and now set for tenders.  Can i have a sample of such proposal from you? My email address is Thanks.

  • Felix Dilakwau

    Mr Deiric,

    I’m very glade to discover you and I watch your video that was great I even get much essential point that was needed on my business actaully I have registered an new marketing company sofrom your video and prosal letter I felt confident and get hope of success  in my comapny .

    • Glad I was of help – thanks for the feedback. Cheers, Deiric

      • Dennis

        dear sir can your help me write a proposal letter to a sports company on how to market their cheer leading event on social media.

  • Shukry

    i need help with closing a proposal that i have offer to the 2nd party. We want to collect a deposit of a certain amount and they would like to joint venture with us, we accept their terms and we want to collect the depositr when written offer is produce and signing . can u guys help me with this?

    • Deiric

      Shukry, check out the free 12 step proposl course on the blog site – I think you’ll find it helps you with this. Cheers, Deiric

    • eyra

      ok eyra love qayyum.

    • tosyn

      Pls, i need to supply an organisation with liquid soap and liquid antiseptic and i need to write a proposal letter regarding this business. I don’t have a clue of how to go about it because i haven’t written one before. Pls can u help me out?

  • Pecolia

    my grand dtr needs help with writing a business opportunity letter for her business law class and i can’t seem to find any information or samples on how to format the letter

  • guest

    what is to personnel in your letter?

    • eyra

      is about qayyum and eyra.

  • Remithremith

    It is good

  • Tuyeni Kweyo

    I am a consultant at a medical aid company,and i would like to recruit or bring more new company to join our medical aid,so mean time i am stuck on how to draft a proposal letter to approach the new business or new customer to attract them as agroup.
    please advice me how to do it the format the input and out put.


  • Jimaagency

    Hi, I just started my Manpower business. Can you please help me make a proposal. I am willing to pay.
    Please email me asap .

    • Deiric

      Apologies, I don’t have the bandwidth for consultancy.

      Thanks for the offer,

  • Great Stuff guys. You saved me heck of headache. Keep up the marvellous work. 

    • Deiric

      Thanks for the plaudits!!

  • Mr Naz

    i’m used to write these types of letters, but today i had a mental block to write one until i came across ur site. thanks so much for the info, u r such a great help!

  • Helenholroyd

    Tring to compose a proposal to use a building already in place for an adult day care. Can you please help with format and wording Thanks.

  • Jenniferfrancisco

    i dont know how start on making proposal on buying used engined oil to a certain company…can anybody help me????

  • legacy

    Hi !!! I just register my company name an I want. 2 get loan @ local govt an dey as me 2 submit proposal letter an ve been ve metal disturb about dis ever since den bcos ve never write such thing b4 so am glad if u can help me out wit dis !!! Dis is my mail!!! Business name legacy tech comminication business type sale of hand set an reachard card an d usefull of d business 2 d society

  • thanks for the gd advice

  • Pink

    thanks. it’s a great help!

  • Aaron Jackson

    I need help writing this proposal im trying to through an event in 2014 and i need investors how should i format my propasal? my email is thank u



  • josey

    hi Deiric,
    Can you please help me ( a retailer) to write a proposal letter, inviting some of our suppliers to take up the store wide wall advertisement space.

  • anita

    Dear Sir,

    I am a 36 year old woman from Poland trying to write a serious proposal letter to international partners from Europe. I want to encourage them to establish cooperation with my company- I offer them considerably cheap print of banners and other advertising materials . Ihe print in my country is much cheaper than in theirs ( maintaining the same quality- so i dont offer any poor quality with cheap prices:)) but i would like to write a professional proposal. Not hard to imagine – my success depends on it life too. I am a single mother trying to work at the same time. I am determined to achieve success. I would like to pay you if necessary. I already wrote my proposal but I am not sure if it is able to attract anyone. Can you help me?Thank you Anita from Poznan, Poland

    • yeboah stephen

      call me 233549266649

    • Asia Jute

      If you are Highly interested to business with Jute products, Please feel free to visit our website:

  • kelvin

    Please i am about to start up Air compressor leasing business and i am asked to come up with proposal, what do i do?

  • Mike

    Thanks Mr. Deirick McCann. I hope to incorporate the idea for the planned proposal we’ve been making up. I’m positive it’ll have good results. More power! God Bless you sir!

  • alhassan sumani a salam

    Hi Sir
    Please help I want to write a proposal on sanitation to attract investors, but there are already existing companies. I wish I will be helped. thanks.

  • Kevin F.

    Writing a cover letter is the most daunting task when writing my business proposals. It truly is the make or break point in a proposal, as its job is to convince the potential client to “buy in” to the rest of the document. These cover letter samples are very helpful. Thank you for posting sir!

  • Maartin

    Sir can you help or you can give me an example of a System proposal or a Link of your tips plss help me. thank you.

  • Partho Mukherjee

    Deiric , Hi ,
    Nice description . Can you separately help me to write a letter for starting Airline GSA business letter to Head Office ? Will this letter helps me for this requirements .
    Thanks ..

  • E.

    You are appreciated

  • OLU

    sir i want you to guide me how to write business proposal to trade fair organizer urgently

  • deiric

    Nice work you have here..keep it up..though is my first time starting a business that requires proposal..

  • swetha

    how to prepare proposal letter. i didnt understood this letter can u please explain me.

  • noel bundalian

    GUD AM, I want to make a proposal for our newly open business name for shuttle services i request to you to pass an example of proposal letter. gud morning pls email to

  • katlego molefe

    hi im katlego i need some help to write some business proposal i want to bulid a garage where i live

  • nonhlanhla

    sir,can u please help me with tips on how to write a proposal for improving cafeteria servicesand another one for running a booth

  • Nitin



    I m having an business idea for a company. Relating to society welfare as well as for his company also. But the main problem is that m not having words by which he impress from me & allow me to tell him what I m having in my mind for his company.
    Thank you
    Reply me

  • ghie

    sir i want you to guide me how to write business proposal to trucking industry


    I want to discuss a business with you regarding your last name. It is about funds deposited in my bank by a client who has the same last name as yourself. Reply back with your EMAIL ADDRESS and PHONE NUMBER so we can communicate privately.

  • Ferdi


    I am presenting to investors how much would it cost for assistance with a business proposal for investors?

  • metha

    Dear sir,
    I am from indonesia wanna to start guesthouse business in penang malaysia. I need a sample of cover letter and proposal for my investor. This is the first time for me never had experienced before how to make a success cover letter and proposal. Pls email me to if you have any samples of proposal for guesthouse business, i am not english speaker so doesnt know how to write a business proposal.


  • chami

    Dear Sir
    I love your letters please help me to make a professional letter to a compay like I’m a promotering and events compay I would like to propose the letter to promote their Items. please reply me.
    thank you

  • D.M

    Hello Deirick,

    I’m a 27 year old male currently living in Italy (of Nigerian origins). I’m currently working on a project that involves young and aspiring musicians in my city and I have just gained access to the mayor. I’d love your help/suggestions or templates if any on how to present my ideas (I’ve been asked first to put em’ on paper). Thanks and hoping you hear soon from you.


  • dhananjaysingh

    I am a owner of o Company ,Name-SOFTWARE SOLUTIONS (A COMPLETE HOSPITAL & PATHALOGY SOFTWARE PROVIDER).I want to introduce my Biz and also hunting for users. So please.

    Can you help me?

  • Vyas Pokharel

    hi anita,
    did u get your solution? I am a 30 year old man from Nepal and engaged in same business. So can you help me out with a nice proposal writing (e-mail) towards my clients? I

  • Dekky Madu

    Dear Sir,
    i have not written a business proposal before, i have a business proposal (idea) i want to write to banks in Nigeria to enhance the quality and assurance in Nigeria internet business. please i need your guide line

  • may

    please help me i need a business proposal for school project.

    • may

      heres the format.
      II-Brief Summary
      III Structural Study
      IV Conceptual framework
      V Finding analysis
      VI Assessment Segments
      VII Financial Statement
      VIII Cost Financial Analysis
      IX Market Share
      X Evaluative Summary Proposal

      Thank you very much in advance to the person who can help me 🙂

  • siyabonga

    Dear sir
    I am 27 years old man from South Africa. i just want to do proposal latter to daily dispatsh.
    I have the panel van car so i want to ask them to hire my car for the delivery of their news paper.
    I dont know where to start becouse i am not educated

  • Md. Zahidul Islam

    Dear Sir,
    I am Md. Zahidul Islam from Bangladesh. I am experienced (15 Years) in Sales & Marketing of elevator and was involved with most of the prestigious projects in Bangladesh by supplying elevator and escalator. Now i would like to do the the business by my own. I would like to write a professional proposal to a manufacturer to promote their brand in Bangladesh market. I already wrote my proposal but I am not sure if it is able to attract any manufacture. Can you help me?


    I already wrote my proposal but I am not sure if it is able to attract anyone. Can you help me?
    Md. Zahidul Islam



  • Christopher

    Sir, I want to write a proposal to apply for a cart space in an organization. How do I do this? I have tried my best but couldn’t get it right. Thanks

  • kimutai diaz

    dear sir am kimutai diaz from kenya can you send me a business proposal wanted come up with billboards project



  • ben

    Dear sir am a caterer who want to write a bussines proposal to a contruction firm please help me

  • airamae hermosada

    hi… can you teach me how to do business proposal?

  • junior

    I came across an ad in
    the newspaper for a company, that seeking someone to start their own business,
    the salary was mention, and the position was for road side assist. this comapny is very big here. I mention this to an employment counselor and a few of the said the same thing that I
    need a business proposal, this is what am looking for, I would like to know if I
    could get some help?

  • ifeoluwa

    pls i want to write a proposal to varous food manufacturing companys telling them about my companys service(fumigation) and i dont know how to go about it

  • Vinay

    Dear Sir,

    I have one property and i want to give that such on rent to a mobile company as a service centre with free of rent. All the staff provided by the company i.e. Skilled Technician, Receptionist etc. Instead of, i have some conditions on mobile company. these are as following:-

    1. I want to take some part in percentage form, which such company billed to authorized person which look after the center.

    2. On each Featured Mobiles and Android Mobiles (which comes to repair in the center), I want to take 200 INR and 500 INR respectively.

    Please let me know that how to write in the better manner

  • Tauqir

    Dear Sir, I m from Pakistan, I m running business of School Uniform in Lahore Pakistan, I want to enroll my shop name in the school in my area, I mean I want my shop name on their panel, so please write me the letter (sample) which could attract them, my company name is “The Ladies & Kids,

  • jason

    I have idea for foreign broadcasting system since then I’ll let you know when it successes

  • daly

    thank you for ideas

  • Saviour Bassey

    I want to make a proposal for corporate/residential cleaning services , please help.

  • folar

    Hello! Am folar. i need a help about my business..a company ask me to send a proposal of my product.
    am into bead making business. right now i need a bead proposal and i dont know how to write. can someone help me with it? here is my mail contact: thanks in advance

  • roldan barbero

    sir can you teach me business proposal to my MLM company

  • Useful writing . I loved the details , Does someone know if my company could obtain a sample WA DSHS 14-078 document to use ?


    I would like to commend you for a well done job on this plartform. Please, i would like to have an idea on how to come up with a proposal inviting a foreign company to establish cleaning/fumigation company in my country. Thanks.

  • Thandeka

    Dear sir

    I want to start my own business would you help me to write a business proposal.

  • Nihal Jayawardena

    Dear Sir,
    I am from Sri Lanka. I have a Bakery Business in last five years. I need to prepare Bakery Profile to submit to the bank to get loan. Please send me you comments or Draft Proposal to my mail address.
    Thanking you Sir,

  • George Chinangwa Hie!
    Am trying to come up with a very good business proposal in order to convince well wisher or charity organisations to help me in soliciting funds or materials in order to come up with medical clinic in one of the remotest area to assist less previlaged people but I don’t know how. Please anyone out there can help. Please help.

    • Araama Collison

      Hello, i do not have the business proposal but i am interested in charity to help the less fortunate. I live in UAE, Dubai so please contact me so i can help provide for the needy. (971505828902)

      • George Chinangwa

        Thank you for your interest. Please let’s link on +265999759468. I have been trying to call your number but it’s not going through.

      • George Chinangwa

        Am failing to get through your number. Please if you can give me your email address.