Deiric McCann

Here’s the ‘simple’ proposals sample discussed in “A Simple Business Proposal – Writing a ‘Letter Proposal’”.

If you’ve arrived on this page without checking out that module then I’d very strongly suggest you delve into that page before continuing to read here.

Take a look at the letter proposal below (Figures 1 – 4 below – to see a full size PDF version of this letter proposal simply click here or on any of the page images below).   This sample business proposal was written in letter proposal form to address precisely the same case study requirement as the larger, more elaborate, multi-section proposal we wrote in “Writing the Proposal Content”, and which is illustrated by the sample business proposals elsewhere on this site.

The only difference is that the proposal writer here decided that (s)he required a less elaborate proposal and so the entire content is built into a single letter.

Figure 1: Case Study Letter Proposal – Page 1

Do you notice that this is example of a business proposal is essentially just a letter version of the Executive Summary produced in the module entitled “Writing an Executive Summary”.

Figure 2: Case Study Letter Proposal – Page 2

…The thinking is the same, the process of developing the proposal is the same (just smaller scale), and the impact upon the client is the same. This Requirements-Solution-Benefits-Costs-Proof response to your client’s requirements will always impress with its businesslike, consultative, solution-oriented approach – whether you’re writing a full blown proposal or a more simple business proposal like this one.

Figure 3: Case Study Letter Proposal – Page 3

Figure 4: Case Study Letter Proposal – Page 4

Never Forget…

Every time you must produce a proposal be sure to enhance the messages in your proposal by employing the Winning Proposal Model to create a selling dialogue with your clients and prospects.

Use this ‘simple’ proposals sample to guide construction of your own letter proposals.

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