dmc_logo

If you enjoy this article I’d really appreciate it if you could help me get the word out – just share it on LinkedIn, Facebook, Twitter, or even by mail with anyone you think might enjoy it.

I’ll see that you get bonus karma points for taking the few seconds to do so!

It’d be here…

The Social Animal: The Hidden Sources of Love, Character, and Achievement

The Social Animal - David Brooks

This is the best book I have read in years. Hands down, no competition, no doubt – you owe it to yourself to read this excellent work.

I wish I had the intellectual scope to write books like this. In this genre buster David Brooks both entertains and informs in equally high measure as he looks into the nature of success – with particular emphasis on the unseen role of the unconscious mind.

He starts by building an absolutely compelling story of the lives of two characters, Harold & Erica, following them throughout their entire lives and observing everything they do to achieve ultimate success.  This account of his incredibly well-drawn characters begins before either of them were born.  He tracks them from birth through their lives to the point at which they meet, and then beyond as they become a couple and pursue success in the world.  As he tells this engaging story with his equally engaging characters, he weaves in a review of everything that has been discovered in the last several years on the role that our unconscious minds play in everything we are and everything we do: explaining it all through the lives of his characters.  All of the most important developments in neuroscience are explored and explained in a way that is incredibly accessible – and yet none of this research is in the least ‘dumbed down’.  He tracks Harold and Erica’s emotions, the development of their characters, how they think – every aspect of who they are.  Thoroughly riveting.

I love science and research – but this is not a science and research book.  I love a good story – but this is not a classic novel either.  What Brooks has created is something entirely new – and fascinating.

First I read it – now I’m listening to it.  And it’s a tribute to the richness of Brooks writing that even the second run through the content reveals an enormous amount of fascinating material I missed first time around.

And he does all this with pithy one-liners, occasional and wonderfully shocking yet indispensible expletives, and the comic timing of Lennie Bruce.

Vincent deVeau recommended this to me – and I heartily recommend it to you.

You’ll laugh. You’ll cry. You’ll learn.

At time of writing you could pick this up on Amazon in hardback form for just $16.20 (40% discount) – the Kindle version is just a little less at: $13.99.  The Audible version costs $22.50.

Excellent.  A MUST buy – my first 10/10 rating. Buy it!

 

Have you read this – what did you take from it?

Use the Comments feature to add your two cents

  • Craig Wood

    Deiric,

    Thank you for the review, I will look for the book.  I recently read “The Answer” by John Assaraf and Murray Smith which you referenced in “Leadership Charisma”.  The Answer was an enjoyable read.  How do the two compare? 

    Craig

    • Thanks Craig – those two books are as different as chalk and cheese. While Assaraf and co focus on a practical handbook for persopnal management to success, this one is a full blown story of two characters passign through life and enjoying success – with a lot of neurosciecne research blended into the story. It’s more a study of how your unconsciou mind works in the way7 it doe to make you do the things you do than a manual with ‘success tools’ or ‘success recipes’. Definitely recommend it however – really thoiught provoking.

      Thanks for the comment Craig!

  • Craig Wood

    Deiric,

    Thank you for the review, I will look for the book.  I recently read “The Answer” by John Assaraf and Murray Smith which you referenced in “Leadership Charisma”.  The Answer was an enjoyable read.  How do the two compare? 

    Craig

    • Thanks Craig – those two books are as different as chalk and cheese. While Assaraf and co focus on a practical handbook for personal management for success, this one is a full blown story of two characters passing through life and ultimately enjoying success – with a lot of neuroscience research blended in as a backstory. It’s more a study of how your unconscious mind works in the way it does to make you do the things you do than a manual with ‘success tools’ or ‘success recipes’. Definitely recommend it however – really thought provoking.

      Thanks for the comment Craig!

  • Pingback: DO YOU SPEAK ENGLISH?()