About Deiric McCann

I am a Senior Consultant to the International division of Profiles International.

Profiles is the world leader in selecting and developing high-performance workforces through innovative human resource management solutions based upon a comprehensive range of employee assessments.

In this personal blog I focus upon the provision of practical advice to help leaders to lead more effectively. I offer practically implementable advice to leaders at all levels – where a leader is defined as anyone tasked with achieving superior, measurable results through others.

I am not a fan of theory that cannot be easily and profitably applied ‘in the real world’.

My focus is upon advice that will help you with leading others, leading yourself, and leading sales operations – and given the amount of travel I do for my job I also plan to write from time to time on topics that will be of interest to globetrotting leaders.

My current goal is to post three times per week – stepping up to five times weekly over time.


Although an electronic engineer by profession, I have spent almost all of my working career in sales / marketing management positions. After several years in high technology with Unisys Computers and Hewlett Packard I ran my own large account sales consultancy for several years.

My consulting activities brought me into contact with Profiles International 14 years ago – and I began working with them initially as National Director for Great Britain and Ireland, and for the last 7 years as Senior VP with responsibility primarily for Profiles’ European operations.

I love to write and have written 4 books: Winning Business Proposals (3 editions since 1994), The Customer Continuum & The Business Bathroom Bible. I also co-authored 40 Strategies for Winning Business and Leadership Charisma (2011). Over the last 20 years I’ve also had more than 1,000 articles published worldwide.

My real passion is speaking – there’s nothing I love more than speaking to large groups on subjects I feel passionate about, and I’m fortunate that my position with Profiles requires that I address conferences and seminars all over the world twice or three times a month.

Besides indulging my passion for writing and new technologies (for that read ‘gadgets’) I like to wind down by breaking a sweat in the gym 4-5 times a week.

Blog Policy & Disclaimer

This is my personal blog, so it should not be assumed that the opinions expressed here are those of Profiles International.

I do not share personal information with third-parties. Nor do I store any information collected about your visit for use other than to analyze content performance through the use of cookies, which you can turn off at anytime by modifying your Internet browser’s settings. I am not responsible for the republishing of the content found on this blog on other Web sites or media without permission.

Blog Comments

I really appreciate every comment I receive – but in the interests of all readers I reserve the right to edit or delete any comments submitted to this blog without notice due to:

  • Comments deemed to be spam or questionable spam
  • Comments including profanity
  • Comments containing language or concepts that could be deemed offensive
  • Comments that attack a person individually

Terms and Conditions

All content provided on this blog is for informational purposes only. I make no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. I will not be liable for any errors or omissions in this information nor for the availability of this information. I will not be liable for any losses, injuries, or damages from the display or use of this information.

This policy is subject to change at any time.

Many thanks to Aaron Boundy for his kind permission to repurpose his disclaimer text.

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