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Writing Cover Letters for Business Proposals

Before attempting to write cover letters for business proposals it is key that you under stand the ‘science’ behind a good proposal letter – and how it should relate to your business proposal. If you haven’t already done so I’d strongly recommend you read the module entitled ‘The  importance of the business proposal cover letter’ – this module explains the key relationship between your executive summary and your proposal letter. Then come back here and read this module. Producing a cover letter from your proposal Given what you’ve seen of the relationship between the cover letter and the Executive Summary it is logical that the your cover letters for business proposals will simply be vastly stripped down versions of your Executive Summaries – presenting only the really key points you’d like to make under each of the headings of the ‘Requirements-Solution-Benefits-Costs-Proof ‘ Winning proposal model. With proposal cover letters I strongly suggest that you stay away from ’costs’ and ‘proof’ content and focus exclusively on the requirement, solution and benefit aspects of your proposal. However, I repeat my earlier advice when you were constructing your Executive Summary – if your costs give you such an extraordinary advantage over all other likely proposers that they could make the difference between winning and losing – then by all means include them in your cover letter. Use your judgment – but if in doubt leave them out. To begin constructing your cover letter think: “…if I got an opportunity to meet the prime decision maker on this project and had time enough to make just one or two brief points on the requirement, solution and benefits aspects of my proposal what would I... read more

MY #1 ELANCE FREELANCERS

This is a collection of the best Elance freelancers I’ve had the pleasure to work with over the last few years.  This post is an addendum to my post entitled “Increase your personal productivity”.  Order of Presentation Anyone I list here is a highly recommended expert whom I would stake my reputation on.  They are all so professional that it was hard to decide how to rank them when writing this post.  So I took the coward’s way out: I ranked them from most recent project backwards in time.  The last on this list, Kristen of KKL, is just as highly recommended as the first and all of the others in between. Take a look through my list of projects and, if you have anything like any of mine planned, then congratulations! – you just found the perfect pro for the job. Software Development Khaled of Codes did a fantastic job of taking my non-technical ramblings and turning them into a first class tool for calculating Return On Investment for the sales optimization projects we do in Profiles International. Email Newsletter Design John and the team at KDK Software are first class source for all things related to email marketing. Animation of Business Logo I had my blog logo animated – you can view it here. Ace in Light Within Productions is a genuine ace with graphical animation and anything related to video production and animation.  Check his work out by viewing any of these videos. Design of Business Logo The logo for this blog was designed by Victor and his team at Logoonlinepros  – great work at an excellent cost. Social Media Strategy... read more

HOW TO A WRITE BOOK TO ENHANCE YOUR PERSONAL BRAND – STEP 1

This is the second in a series of posts on how you can get started writing that business book you’ve always wanted to write – without putting your life or career on hold. For an overview of the process of how to write a book you should read through the first post before continuing to read about this first step in the process. Spend some time putting this first step in place today and you could go to bed tonight with your book already started. In the first post we laid out the content of the 7 posts that will guide you in creating your book.  Step 1 is about getting you started on building your book’s content as soon as possible – without burning up a huge amount of your valuable time.  Step 1: Set up Step 1 consists of 5 simple actions: Set up a ‘war room’. When preparing major proposals I always suggest that writers set up a semi-permanent space in their offices to serve as ‘project central’. Do the same for your book. This can be as simple as a corner of a bedroom or office with a decent amount of wall space.  It should ideally be close to your PC and the area where you’d expect you’ll do any book planning or writing. It should also ideally be somewhere that you’ll come across it every day – without having to go out of your way.  This is critical: one of the keys to success with this approach is consistency – and I find that passing through my war room area daily helps keep the project planted firmly... read more

LEADERSHIP CHARISMA – FREE AUDIO BOOK: CHAPTER 7

Chapter 7 of the audio book version of ‘Leadership Charisma’ is ready to download.  If you missed any earlier chapters or the introduction to this series of free downloads please browse here to catch up. This next instalment includes the introduction to Step 3 in the Leadership Charisma process – which focuses upon ‘physical charisma’ – the part that body language and other nonverbal behavior plays in creating a charismatic impact.  The first chapter in that section is Chapter 7, which is entitled ‘The Charismatic First Impression’. To listen to or to download the latest chapter press the ‘continue’ link. Test Driving ‘Leadership Charisma’ – In Audio Form Leadership Charisma is one of the most attractive books you’ll ever read – we produced it in full color, on great quality paper, to make the content more accessible (have a look at a sample chapter here), and to allow us to provide better illustrations of key concepts. So an audio version is not the ideal test drive!  However, it will give you a great insight into the quality of the content of this step-by-step guide to becoming a more charismatic, engaging and productive leader. Throughout the audio program I refer to an accompanying handout – this is not available with the free version: the best approach to getting your hands on the figures and illustrations I speak about would be to buy a hard copy of the book. That way you’ll get the best of the content from combining the audio and print versions. So, when you’re ready to purchase a hard copy (or just download a sample chapter) please browse... read more

LEADERSHIP CHARISMA – FREE AUDIO BOOK – CHAPTER: 5

Chapter 5 of the audio book version of ‘Leadership Charisma’ is ready to download. If you missed any earlier chapters or the introduction to this series of free downloads please browse here to catch up.  Chapter 5 is entitled ‘Control Your Mind’. To listen to or to download the latest chapter press the ‘continue’ link. Test Driving ‘Leadership Charisma’ – In Audio Form Leadership Charisma is one of the most attractive books you’ll ever read – we produced it in full color, on great quality paper, to make the content more accessible (have a look at a sample chapter here), and to allow us to provide better illustrations of key concepts. So an audio version is not the ideal test drive! However, it will give you a great insight into the quality of the content of this step-by-step guide to becoming a more charismatic, engaging and productive leader. Over the next few weeks I’m going to upload recordings of the first few chapters of the book here to my blog, one chapter per week. If I get feedback indicating any sort of interest I’ll keep the series going right to the final chapter – if not, I’ll terminate the series. Throughout the audio program I refer to an accompanying handout – this is not available with the free version: the best approach to getting your hands on the figures and illustrations I speak about would be to buy a hard copy of the book. That way you’ll get the best of the content from combining the audio and print versions. So, when you’re ready to purchase a hard copy... read more

LEADERSHIP CHARISMA – FREE AUDIO BOOK: CHAPTER 1

Leadership Charisma  – The Audio Book Charisma for its own sake is good for little more than your ego – but put it to work in service of your business and its impact can be enormous. Focused properly, Leadership Charisma fosters an environment where every one of your people has a positive and energetic attitude, is emotionally and intellectually committed to your vision, and is inspired to contribute his or her very best. In this book you’ll read how new research with more than 40,000 leaders worldwide shows precisely what successful charismatic leaders do to develop their personal and commercial charisma. Following our step-by-step guide you will not only learn how to be more personally charismatic, but also harness your charisma to achieve superior bottom-line results for your business. You’ll discover: The four-step Leadership Charisma Model that will make you a more charismatic leader. How to make a charismatic impression on everyone you meet. How to dramatically increase the charismatic impact of your one-on-one communications. How to make your talks and presentations charismatic. How to manage your people for maximum engagement, productivity and profitability. To listen to, or to download, the latest chapter press the ‘continue’ link. Test Driving ‘Leadership Charisma’ – In Audio Form Leadership Charisma is one of the most attractive books you’ll ever read – we produced it in full color, on great quality paper, to make the content more accessible (have a look at a sample chapter here), and to allow us to provide better illustrations of key concepts.  So an audio version is not the ideal test drive!  However, it will give you a great insight into the... read more

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