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10 MOST POWERFUL SELLING WORDS

Iguarantee you that this is the most important post you’ve ever read. Here you’ll discover new ideas that have been proven to make money. What you’ll love about these proven new ideas is that they are so easy to understand and safe to apply that you’ll get results that will improve the health of your business immediately.  According to some university boffins (Yale generally gets the credit but the original source is hard to determine) I should have had you pretty much eating out of my hand by the end of my introductory paragraph. You see, it contains all ten of what their research says are the most persuasive words in the English language. In order of impact the ten great influencers are: Discover / Discovery.  Discover(y) is special – the research showed that it had a universal appeal that outstripped every other English word in persuasion power.             What valuable treasures can your products and services help me to discover? Easy.  Life is complicated enough – if your products and services make life easier then count me in.             In what ways can what you offer make my life easier? Guarantee.  The fear of risk is one of the most substantial obstacles that marketers or salespeople have to overcome.              How can you put my mind at rest? Health.  We all now know about the many threats to our own longevity and health, to that of our family and loved ones, and to our businesses.              How can you help my family, my business or me to live longer more healthy lives? Love.  Your clients and prospects don’t... read more

HOW TO A WRITE BOOK TO ENHANCE YOUR PERSONAL BRAND – STEP 4

Want to know how to write a book that will improve your career prospects, raise your personal brand and put you into a select class of businesspeople who have enjoyed the success of being a published author? This is the 4th step in a process that makes this possible without you needing to think about putting your life on hold while you do so. The First Three Steps If you have followed this step-by-step process on how to write a book then you’ll have worked through these first three steps: Step 1: Set up. You set up a ‘war room’ that will become the beating heart of your efforts of your development and writing efforts over the coming weeks and months. Step 2: Building Momentum. In Step 2 you really kicked things up a gear – investing a little more time in some basic research to flesh out your content. Step 3: Create Your Chapters.  In Step 3 you created the basic structure for your fledgling book, named your chapters, and can now see a first pass of your entire book flowing from idea to idea before your eyes. At this stage you may be so excited by your progress that you feel inclined to rush into writing – don’t! Once you get writing you’ll start to find it hard to ‘see the wood for the trees’. You could get everything written up as it is structured right now only to find that it has a few gaps that you could have more easily filled in the planning stage. Step 4: Refining Your Book Step 4 is the final planning step – and it... read more

Creating Your Own Business Proposal Templates

Business proposal templates are really pretty straightforward to construct. Before we look at that in detail let me ask: have you arrived at this page without reading the module on proposal design? If so, then I’d strongly suggest you review that module of the FREE Business Proposal Course – this page refers to some concepts and points raised in that module, and the ideas discussed here will make more sense having covered that module. Once you have settled upon suitable styles for each of the key design elements in your business proposal you are in a position to create your own proposal template should you wish to do so. If you do decide to create your own proposal template then there are three options at your disposal: From a Blank Document This is the most time consuming approach – you start with a totally new document and begin, one-by-one, to create and save all of the style elements for your business proposals. From an Existing DocumentIf you have business proposals with styles that you have found effective then you can create a proposal template from that document with a few simple clicks of your mouse. From an Existing TemplateMost word-processing programs come with a business template selection for different purposes – but most do not include a specific business proposal template.If you have a business template that simply needs a little update and adjustment to turn it into a proposal template then this is a very straightforward processFor example, you could take the copy of the template used to illustrate my Business Proposal Course, which I will shortly provide... read more

PRESENTATIONS – 6 WAYS TO LIGHT THEM UP

The most powerful speakers make great use of imagery to make their talks and presentations engaging and memorable.  In the first part of this three-part series you read about the considerable research on the effectiveness of imagery. In this part we’ll look at six ways you can easily inject images into any of your presentations to make them engaging and memorable. 6 powerful sources of imagery Here are tools that anyone can employ easily and effectively to invest their words with greater imagery that will lift their presentations and speeches way above the ordinary: Personal Stories. In his now famous commencement speech to Stanford graduates in 2005 the late charismatic founder of Apple Computers, Steve Jobs, based his entire speech around three stories from his life. First he spoke of his early years when he was put up for adoption; then of how he felt when he was fired from his own company, Apple Computers; and finally he spoke of the effect his brush with death, in the form of pancreatic cancer, had upon him.  Because those stories were so obviously authentic that audience was help rapt by his speech, and that talk is already being quoted as an all-time great business speech.  You too have such stories from your life, stories that made you who you are, and taught you what you know. Don’t imagine that they are of no interest to others – don’t take them for granted. Other’s Stories. Your parents, loved ones and friends have told you all sorts of stories about their lives and experiences – all of which can be wonderful instruments for getting... read more

COLOR YOUR PRESENTATIONS

Your voice is an endlessly versatile instrument – with the smallest changes in tone, volume and inflection you can express the full range of emotions from depression to joy, from enthusiasm to lethargy, from pessimism to optimism. When presenting inject variations in tempo, volume, tone, etc. to make what you are saying interesting and to underline and emphasize key points with the emotional depth and color only your voice can add. How to make great use of your voice Always start your talk with a strong voice on high volume (take a deep breath into your diaphragm before you speak to eliminate any initial squeakiness). When making a critical point slow down – don’t be afraid to slow down to a very slow and deliberate one-word-at-a-time pace for really critical points. Use the dramatic pause. 2-3 seconds is like an eternity in a presentation – the sudden silence will jolt to full consciousness those whose attention has drifted and grab their attention again. Use the pause when you have said something key that you want to have sink in with the audience. Silence makes people take note – makes them replay in their minds what you just said in an effort to understand why you’ve suddenly gone quiet. Accompany the pause with a slow scan of the faces in front of you. Use a quick pace to convey your excitement or enthusiasm for a topic. If you find a point exciting then let your voice tell the audience so. Use a slow pace with a lower tone and lower volume to convey seriousness or sadness. If you’ve a solemn... read more

Business Proposals – Get the Detail Right

Winning business with business proposals is all about attention to detail. It’s not enough to be a good writer – you must also be something of a strategist and even a sales psychologist. This page will direct you to an ever-growing set of modules that don’t fit easily under any of the obvious heading associated with business proposals – the nitty-gritty details that can make all of the difference in the end. Naturally, core skills like analyzing your client’s requirements, developing a Winning solution, and writing great proposals are arguably of more importance. However, the modules you can reach from this page are like the seasoning in a meal – they can make the difference between something that’s eaten and quickly forgotten and a request of “can I have some more?”. Read on… Proposal Strategy Development (Click) The Collins English Dictionary describes strategy as ‘the art or science of the planning and conduct of a war’. In the sense that you will normally have stiff competition (enemies!) for any interesting business you use business proposals to pursue, and given that both you and your competitors will use coordinated campaigns to maximize your chances of winning that business, every deal situation is just like a war. When writing proposals you will want to ensure that you plan the use of your available resources, and the conduct of your campaign, in such a way that you maximize your chances of winning. In short, you will need a good proposal strategy. Here’s a practical guide to choosing a Winning proposal strategy. Writing Proposals – Getting Your Language Right (Click) It is critical that you write your proposals... read more

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