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A Simple Business Proposal – Writing a ‘Letter Proposal’

So you need a simple business proposal? If you haven’t already done so then I strongly suggest you check out the modules entitled ‘The Importance of the Business Proposal Cover Letter’ and ‘Writing Cover Letters for Business Proposals’ before you read this module – they provide some great content that will make the information in this module even more valuable to you. Much of the proposal writing discussion on this site focuses upon the production of larger, more formal, multi-section business proposals – this module shows you how to produce a slight more simple business proposal. But what if your business is one where the value, or simplicity, of what you’re selling is such that more formal, multi-section proposals like those discussed so far are not entirely necessary? If that’s the case then don’t put yourself to the extra effort of producing a business proposal that is too elaborate – indeed never be more elaborate than you need to be to get your message across. Do not have your reader feel that they are working any harder to understand your proposals than those of your competitors. The best business proposal is the one that communicates your entire message in the fewest possible words. Here’s an approach to writing a simple business proposal. The ‘Letter Proposal’ If you can get by with short proposals, with what I’ll call a ‘Letter Proposal’ – a proposal where the entire content is summarized in a single letter response, then that’s what you should produce. However, you can still make yourself stand out from your competition, and still win a lot more business, by using the ‘Winning Proposal Model’ of Requirements-Solution-Benefits-Costs-Proof  to create... read more

THE IMPACT OF TOUCH IN BUSINESS-1

Touch is one of the most effective tools a leader has at her disposal to build the trust that develops and deepens the relationships with the people they wish to engage. In this first part of a two-post series we look at why touch is so effective, and at how to use it appropriately to enhance your business relationships. The Power of Touch As the largest organ in your body, representing about one fifth of your total body weight, and one absolutely covered with nerve endings, your skin is one of the most important interfaces you have with the world around you and those in it. Matthew Hertenstein, a psychologist at DePauw University in Indiana found that blindfolded candidates touched by complete strangers could distinguish eight distinct emotions ranging from love to gratitude or disgust.  “We used to think that touch only served to intensify communicated emotions” he said, but his research shows that touch is a “much more differentiated signaling system than we had imagined”. You can reassure, support, praise, console or even correct using the swiftest of touches.  Touching can calm the angry or anxious, raise the spirits of the depressed, reassure and comfort the grieving.  Consider comforting someone in grief – which is more effective: some comforting words or putting an arm around a shoulder / taking their hands? But good touching is also beneficial to those doing the touching. Just like smiling, touching or hugging triggers the release of Dopamine and Serotonin, the two ‘feel good’ hormones mentioned in an earlier post on smiling.  It also triggers a reduction in Cortisol, the hormone that promotes... read more

Leadership Charisma – HCI Webinar

Here’s a recent webinar I did for the ‘Human Capital Institute’ on ‘The Impact of Leadership Charisma’.  It runs about 50 minutes and covers some of our key findings on what drives Leadership Charisma – enjoy! POST: Deiric McCann – HCI Leadership Charisma If you find this interesting and want to know more on how you can become a charismatic and engaging leader you really should check out my book ‘Leadership Charisma’. For a limited period you can get get the free downloadable audio version here at what is always the right cost: completely FREE! If you found this post interesting I’d really appreciate if you could click any (or all) of the share icons below to put the word around.... read more

Writing Cover Letters for Business Proposals

Before attempting to write cover letters for business proposals it is key that you under stand the ‘science’ behind a good proposal letter – and how it should relate to your business proposal. If you haven’t already done so I’d strongly recommend you read the module entitled ‘The  importance of the business proposal cover letter’ – this module explains the key relationship between your executive summary and your proposal letter. Then come back here and read this module. Producing a cover letter from your proposal Given what you’ve seen of the relationship between the cover letter and the Executive Summary it is logical that the your cover letters for business proposals will simply be vastly stripped down versions of your Executive Summaries – presenting only the really key points you’d like to make under each of the headings of the ‘Requirements-Solution-Benefits-Costs-Proof ‘ Winning proposal model. With proposal cover letters I strongly suggest that you stay away from ’costs’ and ‘proof’ content and focus exclusively on the requirement, solution and benefit aspects of your proposal. However, I repeat my earlier advice when you were constructing your Executive Summary – if your costs give you such an extraordinary advantage over all other likely proposers that they could make the difference between winning and losing – then by all means include them in your cover letter. Use your judgment – but if in doubt leave them out. To begin constructing your cover letter think: “…if I got an opportunity to meet the prime decision maker on this project and had time enough to make just one or two brief points on the requirement, solution and benefits aspects of my proposal what would I... read more

LEADERSHIP CHARISMA – FREE AUDIO BOOK: CHAPTER 3

Chapter 3 of the audio book version of ‘Leadership Charisma’ is ready to download. If you missed any earlier chapters or the introduction to this series of free downloads please browse here to catch up.  Chapter 3 is entitled ‘Live in the Present’. To listen to or to download the latest chapter press the ‘continue’ link. Test Driving ‘Leadership Charisma’ – In Audio Form Leadership Charisma is one of the most attractive books you’ll ever read – we produced it in full color, on great quality paper, to make the content more accessible (have a look at a sample chapter here), and to allow us to provide better illustrations of key concepts. So an audio version is not the ideal test drive!  However, it will give you a great insight into the quality of the content of this step-by-step guide to becoming a more charismatic, engaging and productive leader. Over the next few weeks I’m going to upload recordings of the first few chapters of the book here to my blog, one chapter per week. If I get feedback indicating any sort of interest I’ll keep the series going right to the final chapter – if not, I’ll terminate the series. Throughout the audio program I refer to an accompanying handout – this is not available with the free version: the best approach to getting your hands on the figures and illustrations I speak about would be to buy a hard copy of the book. That way you’ll get the best of the content from combining the audio and print versions. So, when you’re ready to purchase a hard copy (or... read more

LEADERSHIP CHARISMA – FREE AUDIO BOOK: CHAPTER 4

Chapter 4 of the audio book version of ‘Leadership Charisma’ is ready to download. If you missed any earlier chapters or the introduction to this series of free downloads please browse here to catch up. Chapter 4 is entitled ‘Visualize Your Success’. To listen to or to download the latest chapter press the ‘continue’ link. Test Driving ‘Leadership Charisma’ – In Audio Form Leadership Charisma is one of the most attractive books you’ll ever read – we produced it in full color, on great quality paper, to make the content more accessible (have a look at a sample chapter here), and to allow us to provide better illustrations of key concepts. So an audio version is not the ideal test drive! However, it will give you a great insight into the quality of the content of this step-by-step guide to becoming a more charismatic, engaging and productive leader. Over the next few weeks I’m going to upload recordings of the first few chapters of the book here to my blog, one chapter per week. If I get feedback indicating any sort of interest I’ll keep the series going right to the final chapter – if not, I’ll terminate the series. Throughout the audio program I refer to an accompanying handout – this is not available with the free version: the best approach to getting your hands on the figures and illustrations I speak about would be to buy a hard copy of the book. That way you’ll get the best of the content from combining the audio and print versions. So, when you’re ready to purchase a hard copy (or just download... read more

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