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10 MOST POWERFUL SELLING WORDS

Iguarantee you that this is the most important post you’ve ever read. Here you’ll discover new ideas that have been proven to make money. What you’ll love about these proven new ideas is that they are so easy to understand and safe to apply that you’ll get results that will improve the health of your business immediately.  According to some university boffins (Yale generally gets the credit but the original source is hard to determine) I should have had you pretty much eating out of my hand by the end of my introductory paragraph. You see, it contains all ten of what their research says are the most persuasive words in the English language. In order of impact the ten great influencers are: Discover / Discovery.  Discover(y) is special – the research showed that it had a universal appeal that outstripped every other English word in persuasion power.             What valuable treasures can your products and services help me to discover? Easy.  Life is complicated enough – if your products and services make life easier then count me in.             In what ways can what you offer make my life easier? Guarantee.  The fear of risk is one of the most substantial obstacles that marketers or salespeople have to overcome.              How can you put my mind at rest? Health.  We all now know about the many threats to our own longevity and health, to that of our family and loved ones, and to our businesses.              How can you help my family, my business or me to live longer more healthy lives? Love.  Your clients and prospects don’t... read more

WANT TO BECOME A CHARISMATIC LEADER?

Do you want to be a charismatic leader? Do you want to become one of those leaders who get extraordinary results from their people? Many years before Jesus Christ walked the earth the ancient Greeks observed that some of their leaders more effectively engaged their people than others – and in doing so those leaders got them motivated to achieve much greater results in the service of their goals and vision. Charisma – A ‘God Given Gift’? Because they couldn’t figure out precisely what specific qualitie these leaders had that made them so capable of moving people to achieve such results they decided that this mysterious attribute must either be inborn or have come from an otherworldly source.  So they minted a new word for what these leaders had: they called it ‘Kharisma’, or ‘charisma’ as we spell it, – which literally means ‘God given gift’. That word ‘charisma’ has found its way from the ancient Greeks into almost every modern language – and its meaning still holds the same mystique.   We still talk of those who have above average influence over others as being charismatic. Today there are business leaders who have this same ability to get their people so engaged, to get their people so enthusiastic and dedicated to their cause, that they achieve results that stand out head and shoulders above all leaders around them.  We routinely called them charismatic leaders too.  Think of Steve Jobs of Apple, Pierre Omidyar of eBay or Richard Branson of Virgin. The word charisma lets leaders like us off the hook – after all, if these leaders get their results because... read more

Writing an Outline – Expanding Your Proposal Outline

Writing an outline is straightforward if you use the approach outlined in the introduction to writing proposal outline. If you haven’t yet covered that module then I highly recommend that you do so before continuing here. Use Your Requirements Map to Get Started Quickly In that introductory module you developed a first level outline – the next step in writing an outline is to expand each section’s outline a little further. If you’re writing a business proposal for new business then the requirements analysis is arguably the most important section of your proposal – so we’ll use it as an illustration of how to flesh out a section outline. In the module on client requirements analysis you used a ‘Requirements Map’ to develop a comprehensive understanding of all aspects of your client’s requirements. You can transcribe the content of your Requirement Map straight into the outline for the Requirements section of your proposal. The column headings will become headings under the section title, and each bullet point in your map will find its place as a sub-heading under those main headings. Writing an Outline – Always Include an ‘Introduction’ Added to this section’s outline (see Figure 7 below), and to all subsequent sections’ outlines, is an additional bullet point for the “Introduction” to the section. When writing an outline make introduction a brief overview of the layout of the section, and a summary of the main points in the Requirement Section. This introduction should also refer briefly to any input by the client which helped build the section’s content. Figure 7 is the expanded outline for the Requirements Section.... read more

WATCH YOUR THOUGHTS…

Here’s a thought for the day – on thoughts themselves…Watch your thoughts, for they become words. Watch your words, for they become actions. Watch your actions, for they become habits. Watch your habits, for they become character. Watch your character, for it becomes your destiny. How  scarily true! Watch your thoughts today – they are the Genesis of much of what comes your way in life I stumbled across this online and could not find the author to credit it – if it’s you please let me know and I’ll do so. Have you experienced the affect of simple thoughts on your life? Use the Comments feature below to share your experiences &... read more

KEEP MOVING FORWARD

Goals don’t always follow a straight line from creating to completion.  What do you do if you’re pursuing a treasured goal and something outside of your control (like the economy, for example) knocks you so off-track that your goal seems suddenly unachievable? Last week I spoke on Leadership Charisma at the HR Summit & Expo in Dubai.  While there I got to hear a talk by Adrian Gilpin, Chairman of the Institute of Human Development.  If you ever get the opportunity to hear him speak don’t pass it up – he’s a first class speaker.  He’s also author of “Unstoppable: The pathway to living an inspired life” – which I just bought and intend to review here in the next few weeks. When things go off the rails it’s not unusual to get so frozen by worry that your goals start to look impossible and you can no longer clearly see how you’re going to get from where you are now to where you need to be.  Gilpin very accurately characterizes worrying as ‘negative goal setting’ – visualizing and focusing upon the very results you do not want to achieve. Do something – anything! At one stage he asked the audience to review how they approach solving crosswords puzzles. It turns out that we all follow pretty much the same approach.  Typically we first identify the corner pieces and isolate them – creating a general frame for the finished work.  Then we separate out all of the edge pieces and start to assemble those – completing the frame and creating the context for the remaining pieces.  Then we start sorting the remaining... read more

7 REALLY POWERFUL GESTURES

Do your body languages and gestures contradict the words that come out of your mouth? If you ever need to communicate or persuade you need to be sure you’re not betraying yourself unconsciously with poor body language or negative gestures. The first post in this series got you started with you with some basic gesture ‘vocabulary’ you can use to positive effect.  The second post presented the ‘Terrible 13’ – those negative gestures to be avoided at all costs. Here are seven really powerful gestures and body language elements that combine the gesture ‘vocabulary’ from the first post to provide you with an extremely effective set of gestures that have a universally positive and powerful effect.. 1. “I have nothing to hide”. Stand straight with good straight posture and relax your shoulders so that you’re not too stiff in appearance. Position your feet at about shoulder width, one slightly more forward than the other (to steady yourself), and lean in slightly. Hold your elbows at about 90 degrees and turn your hands to your conversation partner or audience, palms up, fingers slightly splayed, showing them your fully open palms. Make sure they have an unimpeded view of your solar plexus. An alternative version that gives the same effect and can give you variety, especially when presenting to a large audience where you want to make yourself look bigger on a stage, is to spread you arms out from the shoulders, again hands and fingers up with your palms facing forward fully. Showing your palms is always positive body language.       2. “From the heart” / “I mean this sincerely”.... read more

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