I have just started a book, ‘Getting More’, and it has really grabbed my attention. So much so that I wanted to do a very quick pre-review (I think I just made that up) to share what I thought was really great advice in the first few minutes of the book (I say ‘first few minutes’ rather than ‘first few pages’ because I bought the audio version from Audible to listen on a long bus journey).
Diamond is a Wharton Professor and a Pulitzer Prize winning former journalist for the New York Times – so you expect he’ll be able to write!
I’ll get it finished over the next week or two and do a complete review then – but meantime I thought this extract was worth sharing.
Very early in the book Diamond outlines 12 principles that make his approach to negotiation more effective in the real world (and this is a man who persuaded 3,000 people in the jungles of Bolivia to stop growing illicit coca and to start growing bananas exported to Argentina).
He warns that they may seem deceptively simple – but when I read them they just resonated with me as useful for more than just negotiations. In the original each of these points has a full paragraph explaining the points – I hope my 1-2 line summarizing doesn’t hurt the meaning. Here goes: Continue reading “‘GETTING MORE’ by STUART DIAMOND” »
Stop Marketing. Start Engaging.
There’s a very good reason that some of the the marketing ideas Scott Stratten has presented in his book ‘Unmarketing’ were picked up by people like FastCompany and the Wall Street Journal – because they are entertaining, fresh and most of them will work for most people!
According to Scott, ‘Unmarketing’ is something quite different to conventional or traditional marketing – he defines ‘Unmarketing’ as ‘the ability to engage with your market’. According to him “if you believe business is built on relationships” you should “make building them your business” – and that’s the focus of his book.
I love what I describe as ‘bathroom books’ (enough to have written the ‘Bathroom Business Bible’ a few years back). A bathroom book is one where the information is presented in bite-sized chunks that are quick and easy to digest – ‘single sitting strategies’ as I called them in my offering.
Unmarketing is just like that: it has 56 short chapters – covering just about every possible aspect of the challenge facing anyone whose responsibility it is to engage with clients. Appropriately it spends a lot of time talking about the role of Social Marketing in a modern marketing mix (Scott is a Twitter guru who makes not too shabby use of LinkedIn and FaceBook too). Continue reading “‘Unmarketing’ by Scott Stratten” »
This is the best book I have read in years. Hands down, no competition, no doubt – you owe it to yourself to read this excellent work.
I wish I had the intellectual scope to write books like this. In this genre buster David Brooks both entertains and informs in equally high measure as he looks into the nature of success – with particular emphasis on the unseen role of the unconscious mind.
He starts by building an absolutely compelling story of the lives of two characters, Harold & Erica, following them throughout their entire lives and observing everything they do to achieve ultimate success. This account of his incredibly well-drawn characters begins before either of them were born. He tracks them from birth through their lives to the point at which they meet, and then beyond as they become a couple and pursue success in the world. Continue reading “The Social Animal: The Hidden Sources of Love, Character, and Achievement” »
Practical Body Language
In writing Leadership Charisma I studied a lot about body language and how it impacts one’s charisma.
I was so fascinated by the power of this topic that a short while ago I decided that I’d take my own advice on how to become an expert – and I’ve been focused upon becoming more expert on body language and nonverbal communication as applied to business.
So far I’ve read several tomes on the topic – by Allan Pease, Mark Bowden, Joe Navarro – and just recently this one by Janine Driver and Mariska van Aalst.
All of these books have their merits – but this is definitely the best one I’ve read to date.
Continue reading “You Say More Than You Think: A 7-Day Plan for Using the New Body Language to Get What You Want” »
Build Credibility, Generate Buzz, and Increase Revenue
I read this book as part of my personal expertise development plan – where one current focus is Social Media Marketing.
For someone who has already mastered the very entry levels basics of social media and is looking for some practical guidance on how to take the next step in adding a social media stratgey dimension to their marketing mix this book is a great buy.
Although those who have a more advanced knowledge of the topic may find the Shama Kabani’s inclusion of some very basic information an irritation, I’d have to commend her on doing a really excellent job of balancing that basic information with some good practical in-depth ‘how to’ guidance for the more advanced reader.
Because it focuses upon FaceBook, Twitter, LinkedIn and YouTube it really a great primer for those looking for a business angle on social media. The ‘Zen’ referred to in the title is the distinction the author draws between the traditional marketing mindset and the mindset required for success in social media marketing – this will be familiar territory for those who have read much on the topic, but she treats it well and draws on an impressive record of having successfully ‘practiced what she preaches’ in her own business.
The book is described in the blurb as ‘an easier way to build credibility, generate buzz, and increase revenue’. There is no doubt in my mind that following her step-by-step guidance will indeed build credibility and generate buzz – on revenue generation I’ll have to let you know later.
This is definitely worth a look – especially if you buy it on Kindle at a very reasonable cost of $9.32.
8/10 – Recommended.
Have you read this book? Got any comments? Any others you’d recommend on this topic? Leave your comments below…