Are you a social media expert? Can you help my readers and I to understand how to take the best next steps in using social media to reach everyday business objectives?
I am offering a free copy of Leadership Charisma for the best 5 ideas I can use. I will also feature the providers of the best ideas in a future post with a bio, picture and a link to their blogs / sites (they also become friends for life!).
Who am I and what’s my objective?
I’m a senior executive of Profiles International. I’m also an author and speaker on leadership topics.
My objective is simple: I want to raise my personal profile as an online authority and an offline speaker on leadership issues so that I get to network more with people who might be interested in how Profiles International might be of help to them.
I ‘d also want to raise my profile so I can sell more copies of my books!
I’m a generous guy! I know that you get nothing for nothing in this world. Continue reading “ARE YOU A SOCIAL MEDIA EXPERT?” »
Stop Marketing. Start Engaging.
There’s a very good reason that some of the the marketing ideas Scott Stratten has presented in his book ‘Unmarketing’ were picked up by people like FastCompany and the Wall Street Journal – because they are entertaining, fresh and most of them will work for most people!
According to Scott, ‘Unmarketing’ is something quite different to conventional or traditional marketing – he defines ‘Unmarketing’ as ‘the ability to engage with your market’. According to him “if you believe business is built on relationships” you should “make building them your business” – and that’s the focus of his book.
I love what I describe as ‘bathroom books’ (enough to have written the ‘Bathroom Business Bible’ a few years back). A bathroom book is one where the information is presented in bite-sized chunks that are quick and easy to digest – ‘single sitting strategies’ as I called them in my offering.
Unmarketing is just like that: it has 56 short chapters – covering just about every possible aspect of the challenge facing anyone whose responsibility it is to engage with clients. Appropriately it spends a lot of time talking about the role of Social Marketing in a modern marketing mix (Scott is a Twitter guru who makes not too shabby use of LinkedIn and FaceBook too). Continue reading “‘Unmarketing’ by Scott Stratten” »
Build Credibility, Generate Buzz, and Increase Revenue
I read this book as part of my personal expertise development plan – where one current focus is Social Media Marketing.
For someone who has already mastered the very entry levels basics of social media and is looking for some practical guidance on how to take the next step in adding a social media stratgey dimension to their marketing mix this book is a great buy.
Although those who have a more advanced knowledge of the topic may find the Shama Kabani’s inclusion of some very basic information an irritation, I’d have to commend her on doing a really excellent job of balancing that basic information with some good practical in-depth ‘how to’ guidance for the more advanced reader.
Because it focuses upon FaceBook, Twitter, LinkedIn and YouTube it really a great primer for those looking for a business angle on social media. The ‘Zen’ referred to in the title is the distinction the author draws between the traditional marketing mindset and the mindset required for success in social media marketing – this will be familiar territory for those who have read much on the topic, but she treats it well and draws on an impressive record of having successfully ‘practiced what she preaches’ in her own business.
The book is described in the blurb as ‘an easier way to build credibility, generate buzz, and increase revenue’. There is no doubt in my mind that following her step-by-step guidance will indeed build credibility and generate buzz – on revenue generation I’ll have to let you know later.
This is definitely worth a look – especially if you buy it on Kindle at a very reasonable cost of $9.32.
8/10 – Recommended.
Have you read this book? Got any comments? Any others you’d recommend on this topic? Leave your comments below…