Build Credibility, Generate Buzz, and Increase Revenue
I read this book as part of my personal expertise development plan – where one current focus is Social Media Marketing.
For someone who has already mastered the very entry levels basics of social media and is looking for some practical guidance on how to take the next step in adding a social media stratgey dimension to their marketing mix this book is a great buy.
Although those who have a more advanced knowledge of the topic may find the Shama Kabani’s inclusion of some very basic information an irritation, I’d have to commend her on doing a really excellent job of balancing that basic information with some good practical in-depth ‘how to’ guidance for the more advanced reader.
Because it focuses upon FaceBook, Twitter, LinkedIn and YouTube it really a great primer for those looking for a business angle on social media. The ‘Zen’ referred to in the title is the distinction the author draws between the traditional marketing mindset and the mindset required for success in social media marketing – this will be familiar territory for those who have read much on the topic, but she treats it well and draws on an impressive record of having successfully ‘practiced what she preaches’ in her own business.
The book is described in the blurb as ‘an easier way to build credibility, generate buzz, and increase revenue’. There is no doubt in my mind that following her step-by-step guidance will indeed build credibility and generate buzz – on revenue generation I’ll have to let you know later.
This is definitely worth a look – especially if you buy it on Kindle at a very reasonable cost of $9.32.