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If you enjoy this article I’d really appreciate it if you could help me get the word out – just share it on LinkedIn, Facebook, Twitter, or even by mail with anyone you think might enjoy it.

I’ll see that you get bonus karma points for taking the few seconds to do so!

It’d be here…

ARE YOU A SOCIAL MEDIA EXPERT?

Are you a social media expert? Can you help my readers and I to understand how to take the best next steps in using social media to reach everyday business objectives?

I am offering a free copy of Leadership Charisma for the best 5 ideas I can use.  I will also feature the providers of the best ideas in a future post with a bio, picture and a link to their blogs / sites (they also become friends for life!).

Social Media Experts

Who am I and what’s my objective?

I’m a senior executive of Profiles International. I’m also an author and speaker on leadership topics.

My objective is simple: I want to raise my personal profile as an online authority and an offline speaker on leadership issues so that I get to network more with people who might be interested in how Profiles International might be of help to them.

I ‘d also want to raise my profile so I can sell more copies of my books!

I’m a generous guy!  I know that you get nothing for nothing in this world. Continue reading “ARE YOU A SOCIAL MEDIA EXPERT?” »

‘Unmarketing’ by Scott Stratten

Unmarketing

Stop Marketing. Start Engaging.

There’s a very good reason that some of the the marketing ideas Scott Stratten has presented in his book ‘Unmarketing’ were picked up by people like FastCompany and the Wall Street Journal – because they are entertaining, fresh and most of them will work for most people!

According to Scott, ‘Unmarketing’ is something quite different to conventional or traditional marketing – he defines ‘Unmarketing’ as ‘the ability to engage with your market’.  According to him “if you believe business is built on relationships” you should “make building them your business” – and that’s the focus of his book.

I love what I describe as ‘bathroom books’ (enough to have written the ‘Bathroom Business Bible’ a few years back).  A bathroom book is one where the information is presented in bite-sized chunks that are quick and easy to digest – ‘single sitting strategies’ as I called them in my offering.

Unmarketing is just like that: it has 56 short chapters – covering just about every possible aspect of the challenge facing anyone whose responsibility it is to engage with clients.  Appropriately it spends a lot of time talking about the role of Social Marketing in a modern marketing mix (Scott is a Twitter guru who makes not too shabby use of LinkedIn and FaceBook too). Continue reading “‘Unmarketing’ by Scott Stratten” »