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BLAST FROM THE PAST 1: BUSINESS PROPOSAL COURSE

Blast From The Past is something I’ll feature here regularly from now on.  Each ‘blast’ will direct you to one of the most popular posts from my back catalogue – these are the posts that my statistics tell me generated most interest from you, my readers.

This first one is a beauty – a FREE course on writing first class business proposals.

Enjoy!

Faced with writing a business proposal – and dreading it?

Don’t worry! I’m going to share my best tips for writing a business proposal, and highlight some great articles and tools that will make your business proposal unbeatable.

Winning Business Proposals - Book Cover

I’ve been writing proposals for more than 20 years; I’ve written dozens of articles on the topic, and even a bestselling book.

Take my FREE Business Proposal Writing Course  and we’ll start by looking at how to analyze a request for proposal or request for information to determine the client’s REAL requirements.

After that I’ll walk you, step by step, through a great way of turning that RFP analysis it into a compelling solution to your client’s requirement – the solution the client would design if they could.

You’ll start to beat your competition before you write a single word – because I’m also going to show you how to design a business proposal strategy that sets your proposal up to win long before you even power up your PC.

We’ll even delve into analyzing the psychology of your prospects to ensure that you use language that will positively influence them.

After that preparation we’ll take on the critical next step – we’ll start writing yourWinning business proposal.

You and I will first walk through creating a proposal outline – one of the secrets of a great business proposal is a great outline. Once you have your outline I’ll show you how to write the entire business proposal content quickly and easily.

There’s lots more here on the art of business proposal writing – by the time we’re finished working together you’ll never ever again dread writing a business proposal.

SELLING WITH ‘RETURN ON INVESTMENT’

When times get a little tighter do you ever worry that you might be spending irresponsibly?  So, do your clients!

At times of economic uncertainty purchasers of all products or services, even relatively low cost staples like clothing, buy with a certain amount of caution – ensuring that any purchases they make will directly contribute to the basics goals of all businesses in a tighter economy: a reduction of costs or an increase in income. Continue reading “SELLING WITH ‘RETURN ON INVESTMENT’” »

Writing A Business Proposal

Faced with writing a business proposal – and dreading it? Don’t worry! I’m going to share my best tips for writing business proposals, and highlight some great articles and tools that will make your proposals unbeatable.

Winning Business Proposals - Book Cover

I’ve been writing proposals for more than 20 years; I’ve written dozens of articles on the topic, and even a bestselling book.

Take my FREE Business Proposal Writing Course (below) and we’ll start by looking at how to analyze a request for proposal or request for information to determine the client’s REAL requirements.

After that I’ll walk you, step by step, through a great way of turning that RFP analysis it into a compelling solution to your client’s requirement – the solution the client would design if they could.

You’ll start to beat your competition before you write a single word – because I’m also going to show you how to design a proposal strategy that sets your proposal up to win long before you even power up your PC.

We’ll even delve into analyzing the psychology of your prospects to ensure that you use language that will positively influence them.

After that preparation we’ll take on the critical next step – we’ll start writing yourWinning proposal.

You and I will first walk through creating a proposal outline – one of the secrets of a great proposal is a great outline. Once you have your outline I’ll show you how to write the entire proposal content quickly and easily.

There’s lots more here on the art of business proposal writing – by the time we’re finished working together you’ll never ever again dread writing a business proposal.

FREE Business Proposal Course

Want to learn how to write Winning Business Proposals quickly and easily?
Follow the FREE 12-Step course below.

Step 1: What is a Proposal?

Step 2: Should we Bid?

Step 3: Analyse the Requirement

Step 4: Develop a Winning Solution

Step 5: Run a Pre-Proposal Review

Step 6: Select a Proposal Strategy

Step 7: Think About Tone and Language BEFORE You Write

Step 8: Organize Your Ideas and Write Your Proposal

Step 9: Design a Compelling Layout For Your Proposal

Step 10: Present Your Proposal

Step 11: Write a Great Proposal Cover Letter

Step 12: Whether You Win or Lose Find Out Why

 

Simple Proposals Sample

Here’s the ‘simple’ proposals sample discussed in “A Simple Business Proposal – Writing a ‘Letter Proposal’”.

If you’ve arrived on this page without checking out that module then I’d very strongly suggest you delve into that page before continuing to read here.

Take a look at the letter proposal below (Figures 1 – 4 below – to see a full size PDF version of this letter proposal simply click here or on any of the page images below).   This sample business proposal was written in letter proposal form to address precisely the same case study requirement as the larger, more elaborate, multi-section proposal we wrote in “Writing the Proposal Content”, and which is illustrated by the sample business proposals elsewhere on this site.

The only difference is that the proposal writer here decided that (s)he required a less elaborate proposal and so the entire content is built into a single letter.

Continue reading “Simple Proposals Sample” »

Business Proposal Ideas – Dealing With Client Mandated Layouts

Business Proposal Ideas

What are your best business proposal ideas for dealing proposals where the client has a mandated layout? Read on!

Mandated Formats Are Common

Depending on the nature of the client and the opportunity, you may find that the RFP specifies a particular layout which must be adopted by all bidders for the target business.
Obviously, in this situation, the worst thing that you could do is to write proposal in a layout other than that prescribed, without prior consultation. Proposals that sell respond to client requirements in the manner the client requests.

Don’t Give Up Too Quickly

This is not to say that you should not question your client on the reasoning behind the mandated format. One of the best business proposal ideas is to sell the logic of a “Requirements-Solution-Benefits-Costs-Proof” format as the best means of communicating your proposed solution.

If your client is not prepared to allow your response to depart from the mandated format always try, at the very least, to include a section proving your understanding of the client requirement, and a section outlining the particular benefits of your proposed solution – even if this is in a separate accompanying letter or document.

Continue reading “Business Proposal Ideas – Dealing With Client Mandated Layouts” »